Global Markets Assignment Example | Topics and Well Written Essays - 4250 words

Global Markets - Assignment Exampletional culture ,its prime emphasis in its overall mission and the anti perpetrate troubles of Microsoft in established markets as the reason for its move to new international markets the idea goes on to examine the concept of globalization and the reaction to economic policies act in last decade in order to further the process of globalization and lessons for Microsoft initiative in Russia from much(prenominal) reaction to globalization policies of last decade. in conclusion the paper suggests how a Microsoft R&D initiative in the form of an FDI may turn to be successful international marketing effort in Russia.Microsoft -A collective profile and Organizational culture Microsoft is the global leader in software, services and solutions. It was founded in 1975 by William H. Gates III, better known as Bill Gates. In the fiscal year ending 30 June 2006, Microsoft employed 71,553 people and had net revenues of $44.28 billion. Microsoft operates fr om 9.9 million sq. ft. of office space all over the world. With headquarters in Redmond, WA, USA, it has subsidiaries in 104 countries and operation centers in Dublin, Ireland Humacao, Puerto Rico, USA Reno, Nevada, USA and Singapore. (Profile, 2006)Microsofts history is full of important milestones. Some of the important dates in Microsofts history can be listed as follows on 25 June 1981 Microsoft was incorporated on 12 August 1981, IBM introduced its personal computer with Microsofts 16-bit operating system of rules, MS-DOS 1.0 on 13 March 1986 Microsofts stock went public on 22 May 1990 Microsoft launched Windows 3.0 on 25 June 1998 Microsoft launched Windows 98on 22 June 2000 Bill Gates and Steve Ballmer outline Microsofts .NET strategy for Web services on 31 May 31, 2001 Microsoft launched Office XP ... The paper begins with looking at Microsoft corporate profile, organizational culture ,its prime emphasis in its overall mission and the anti trust troubles of Microsoft in established markets as the reason for its move to new international markets the paper goes on to examine the concept of globalization and the reaction to economic policies pursued in last decade in order to further the process of globalization and lessons for Microsoft initiative in Russia from such reaction to globalization policies of last decade. Finally the paper suggests how a Microsoft R&D initiative in the form of an FDI may turn to be successful international marketing effort in Russia.This essay makes a conclusion that Microsoft would do well to remember that Russians possess excellent technical education, understanding of networks and, programming knowledge. It would be an ideal human alternative strategy to recruit out of such a talented pool which even had tenacity to hack US software in 1980 so as to make Russian programmes work. As of today Russia has many skilled people but only a few jobs for them. Such unemployed talent is abstruse in social evils like hacking fo r earning money and name. Moreover hacking operates in gangs, groups and clubs which are well organized and have basis in social communal system of organization. Such groups have often been persecuted for global level hacking. Microsoft should ideally convert its policy of community work for Russian reality to wean away such talent. Russians have strong desire for Internet access, but find it to be an expensive affair.