Axe Body Spray Essay Example

Axe Body Spray Paper To successfully sell any product, advertisers must be able to grab the attention of the audience in a manner that deserves more than a simple glance. With the numerous products available on the market today, original advertisement techniques are required in order to appeal to consumers. Yet, advertisements continue to widely endorse products through the use of sex. Sex appeal is a very common technique that is widely used by advertisers. In fact, it has been studied by the American Scientific Research Society that roughly one-fifth of all advertising uses overt sexual content to sell a product (Schnieder). This statement seems highly accurate; it is nearly impossible to go through a day without being exposed to some sort of sexually appealing ads. As we are driving through the highways, we pass by billboards that can have sexually appealing images. As we are heading towards the checkout lanes in a supermarket, we can find magazines with sexy models on the covers right next to the register. As we are strolling through the cosmetic departments of a popular mall, we expose ourselves to perfume or cologne ads that have sex as their driving forces in advocating the products. It has been found that Sex is the second strongest of the psychological appeals (Taflinger). According to Richard F. Taflinger, PhD, sex in advertising grabs a hold of a mans attention by playing on his instinctive rather than intellectual view of the world. Taflinger also notes that this is done so by using womens bodies and associate getting the woman if he buys the product. AXE is a brand of male grooming products and is owned by the British company Unilever. AXE was first introduced in the United States in 2002, and is now the leader of mens grooming markets. We will write a custom essay sample on Axe Body Spray specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Axe Body Spray specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Axe Body Spray specifically for you FOR ONLY $16.38 $13.9/page Hire Writer AXEs progressive, synergistic, traditional/non tradition marketing campaign is responsible for AXEs wide reaching influence and success. Utilizing sexual images, language and innuendos, AXE appeals to young males targeting the 16-30 age groups. Young males from this age group are usually more interested in the opposite sex, and this is what most of the campaign focuses on. When you see the brand name, AXE you cant help but picture a dream like fantasy world in which attractive women, wearing tight jeans or showing off a lot of skin, is taking on sexual behaviors, acting as though she has an uncontrollable sexual drive. The women in these ads are triggered by the AXE fragrance and cannot help but pursue their sexual desire. The lack of speech, the specific camera angles, the lighting and the surrounding sexy-music all help create a super sexual environment in these commercials. The brand turns the table on societys perception of the guy going after the girl in the sense that the women in the ads are able to embrace their wild, sexual, rebellious side. The message behind the Axe commercials is quite simple, Use Axe body sprays and women will pursue you. Even though many ads online may claim to be selling magic pheromones that are 100% Guaranteed to Attract Sex Now, its pretty safe to say that there is no such thing. If it were true eHarmony and Match. com would be filing for Chapter 11 right about now. Nevertheless, commercials targeting young adults, such as Axe, adamantly exaggerate these unrealistic fantasies. In 2008 Axe released a body spray labeled Dark Temptation, its slogan implying that it is as irresistible as chocolate. Encased in a rather stout container, the prints on it are rather gloomy and reminiscent of the retro era. The commercial for it however, is quite lively and upbeat, which makes it unique from earlier commercials theyve made. Instead of the usual adult movie reference, the Dark Temptation commercial was quite fantasy like. It reminded me of the Tin Man walking along the yellow brick road hoping to receive what he desperately needed. The commercial begins in a stark white bathroom. In front of a mirror is a young male in his late teens or early twenties holding a can in his right hand. The only sounds heard are sprays emanating from this can. After a few quick spurts the screen fades out to the male placing the can onto a toilet top. As his hand moves away, all thats seen is this dark brown can which seems to stand out amongst all the bleak items surrounding it. The contrast of colors makes it kind of hard to not notice the word AXE. After a quick silence a melodic beat starts to fade in and the view is returned to the mirror. But instead of the dull slim teenager we first started with, we see a jolly upbeat man made of chocolate. Looking similar to a Mr. Good time Easter Bunny chocolate, only at a much grander scale, and with a daunting smile that seems resistant to movement no matter how hard he tried. After a last look in the bathroom mirror, the scene is turns into the new chocolate guy walking down the street getting licked, kissed, eaten and chased by women. Advertisements for Axe body spray are highly catchy in that they appeal to a mans confidence level. Axe commercials are shown where a typical guy receives immediate attention from the opposite sex once he has used Axe body spray. The use of this product acts as an instantaneous female response mechanism, or at least it seems so. The feedback that a male receives with the use of Axe is referred to as the Axe Effect. According to its creators, the Axe Effect is an internationally recognized name for the increased attention axe-wearing males receive from eager, and attractive female pursuers. Regardless of where you can get some axe effect by going to a store near you and purchasing one of the fine products (Axe Effect). The sexual innuendo found on the products web page relates itself back to one of the products recent slogans, It can happen anywhere. This one particular commercial portrays exactly that. A cute young man who hasnt finished buttoning up his shirt walks into an elevator. He sprays on some Axe, exits, and another guy, more of a nerd gets on. Apparently the smell of Axe lingers in the air, because the attractive woman who steps in next finds herself drawn to the nerd. Its the Axe Effect! She presses the emergency stop button. In the next shot, the doors open and apparently shes attacked him in a quick intense make out session. Shes straightening her dress, his hair is messy and he looks dazed, etc. As the door starts to close, another woman approaches, and you can see in her eyes that Axe is working on her, too. In a magazine I came across two ads for AXE. The first one shows a woman in a dressing room who has previously engaged in sexual activities or at least in modern day terms referred to as fooling around. The focus point found in this image is located on the models back of what is seen as the imprint of a hanger. Although the details may not seem obvious, the price tag still attached to the dress along with mirror and its bright lights in the background suggest a fitting room. The light background softens the image of the ad and gives a glow to the females bare back. The colors present are not overpowering and therefore go very well with each other. Attention is given to a portion of the maroon colo red dress and the aluminous skin tone of the model. The face of the female is not visible, but when looked upon closely to the details of her hair structure, it is a fair assumption to say that she is of Asian descent. Although this may seem as if it were a minor detail, it is possible that it was the creators vision to use this subtle illusion as a technique of appealing to males of various races as well as various preferences of different characteristics as skin tone and hair color. The second AXE ad depicts the same situation but rather than a dressing room, the female is found to be outdoors, near the water, with an imprint of a boat steering wheel on her back. The source of the imprint is imagined to be given the surrounding details such as her attire, the clear sky, and as mentioned before, the blue water. In the same manner as the previous image, the background is not overly exposed and does not take attention away from the model that in this case is Caucasian with blonde hair. Not only has the ethnicity of the model have been changed, the color scheme of each ad has differed in order to better depict the scenario. Because this is an outdoor scene, the choice of teal for the bikini goes very well hand in hand with the blue tone of the backdrop. The focusing on both images is nice. The background is blurred so it does not serve as a distraction; rather, it acts as one of the elements that aids in deciphering the content. An interesting note of the companys method of advertisement is that it is not directly campaigning the product; the product does not even appear within the ad itself. This is done carefully in that it shows the creativity of the products manufacturer. Any company can find the best looking models and have them hold the product in her hands but instead, Axe goes a different route and arefully manipulates the technique for delivering the message across to the audience. They are leaving the interpretation up to the audience of what Axe products can successfully do. The imagination of the Axe Effect remains with the viewer. Nowhere within the ad does it say that these girls have engaged in sexual activities, although the insinuations are present. These campaigns simply display the possibilities of Axe, just like how it can be possible for a typical male to witness such promiscuous encountering. By using different elements from ad to ad, the company is able to better reach out to a wider range of audience or more specifically a wider range of male audience. Because not all males may have the same exact taste in women, Axe uses various ethnicities of the models, her skin tone, hair color, and body structure as a method of appealing to different men. Just like the model herself, Axe varies the environment within the ads to not only support its slogan, it is a way for the male audience to connect with the message according to whatever is better fitting to his own lifestyle preference. Usage of sex in commercial advertisements is highly recognizable but the important issue is whether or not it truly works. Research done by Ellie Parker and Adrian Furnham of University College London reveal that in actuality, the technique of sex in the advertising industry does not work. Even with the presence of strong sexual innuendos, people tend to have problems recalling such advertisements. Basically, sex within ads does not sell anything other than itself (The Big Turn Off). This may due to our human nature or simply the particular topic itself. Sex initially grabs our attention but possibly loses our interest and we no longer recall the merchandises that are in the advertisements. Whether an advertising company believes sex sales or not depends on what type of information it has been exposed too. The general idea of sex is that it sales because of the publics interest towards the subject matter. Research however has been done to disprove such claim. Until advertisers can go against the usual norm of disbelieving that sex does not work, we will continue to see sex as the underlining message of many ads, whether subtle

Cuban Revolution essays

Cuban Revolution essays The Cuban Revolution of the 1950s was a big part of history in the 20th century. Cuba was the first Latin American country to start a communist style of government, the first to go against the United States of America and the first to ally with the Soviet Union. The main leader of this revolution was Fidel Castro, who is still the leader of Cuba today. The document of have chosen as the basis for my paper is the, Creeping Revolt, this article was published January 7, 1957 by Time magazine. It was published right around the time in which Fidel Castro and his group of revolutionaries who were called the 26th of July Movement because that is the day Fidel Castro led an attack on the Moncada army barracks. The Castro or Cuban revolution was not widely reported because the leader of Cuba at the time, President Batista, tried to keep the revolution secret so that all the other countries would think that Cuba was not in any danger of rebels taking the whole country over. The Cuban Revolution led the way for other Latin American countries to try and rid the American influence from their country. Fidel Castro and the 26th of July Movement also showed the effectiveness of guerilla warfare and this type of fighting was adopted by many rebels around the world, for better or worse. Fidel Castro brought Cuban nationalism into his fight for freedom and justice and this is why much of the Cuban public supported him at the time of his Revolution. The Cuban Revolution shows what a small group of rebels can do when they have a charismatic leader along with a determined group of followers, who were willing to risk their lives for Castros cause. The document, Creeping Revolt was obviously done with little material because American journalists were not in Cuba at the time because of the intense danger involved with reporting there. Time Magazine wouldnt have been the most re...

Team Silos and there affects on Organizational Citizenship Behavior Essay

Team Silos and there affects on Organizational Citizenship Behavior - Essay Example Certainly, informational flow is an essential component necessary for organizational existence. In an environment of limited flow of information, there will be an inefficiency and corporate culture will be severely compromised. Managers often spend a lot of time in ensuring that information flows freely across all departments and ensure all department functions executes collective responsibility as expected. In organizational citizen behavior, concept is a desirable phenomenon that each organization wishes to cultivate at every level of the organizations existence. It relates to how the employees perceives the company and how their interpersonal relations affect the company operations. In other words, the concept calls for collective responsibility of employees towards the organization and their continued effort to build and sustain positive organizations image. Team silo continues to impact negatively on the organizational citizens behavior. Arguably, this is a detrimental mentality that can ruin organization traditions, values and interpersonal relations among the employees. The sheer spectrum of organizational citizenship is a far-reaching in multiple positive aspects. Firstly, it ensures that the employees remain cohesive and integrate employees effort towards the desired results. Where employees create a cohesive teamwork approach in undertaking their daily duties, the company best interest is safeguarded at all times, and a positive organizational citizenship is achieved (Organ & MacKenzie 2006). Secondly, employees practices working or future approach, this means they put the life of the company a number one priority. Sadly, where silos mentality is practiced, this important forecasting is lost, and the employees get embroiled in endless strife that limits scope of the organizational achievements and the success probability greatly diminishes. Team silo refers to an organizational mentality that restricts

QUANTITATIVE DECISION MAKING Essay Example | Topics and Well Written Essays - 500 words

QUANTITATIVE DECISION MAKING - Essay Example The catastrophe had halted its domestic production and suspended its manufacturing operation because two of its refinery and assembly plants near the epicenter of the earthquake had been burned (â€Å"Japan Earthquake†). Due to this event, Toyota had experienced a decline in their monthly sales and reported the biggest lost in the company’s history. Forecasting underlying demand for steel in Japan is made to be difficult, â€Å"since substantial part of Japanese domestic steel consumption depends on exports of products containing steel, such as the automobile and consumer durables sectors† (Old et al., 92). In addition, the event is difficult to forecast for it is critical for the company to evaluate the impact of the natural disaster to worldsteel demand. However, the worldsteel Economics Committee forecasted that â€Å"apparent steel use will increase by 5.9% to 1,359 mmt for 2011, following 13.2% growth in 2010. In 2012, it is forecast that world steel demand will grow further by 6.0% to reach a new record of 1,441 mmt† (â€Å"Worldsteel†). But the forecast is said to be biased for it is prepared before the occurrence of the natural disaster. It is illustrated in figure 1, the historical relationship of global GDP and steel industry from 2009 to 2010.

Select a Code of Conduct to Revise Assignment Example | Topics and Well Written Essays - 500 words

Select a Code of Conduct to Revise - Assignment Example In addition, the communication language in which the code of business conduct should convey the message should be understood by the employees (Waldmann, 2006). Corporate companies like Diageo and Coca-Cola prohibit their employees from taking for themselves or directing business opportunity to other people that business opportunity that the organization has turned down. This code of business conduct needs to be revised. This is because of the fact that if organizations like Coca -Cola are not interested with the business opportunity they should therefore provide the employees with the chance of taking up the challenge and provide the services needed. This should be allowed to provide the employees the chance to grow themselves. If an organization is not interested in a business opportunity, then it means that it is giving other people that opportunity. Therefore, why not give the same opportunity to the employees to empower them and make them have better income and advance their careers (Barth, 2003). However, this opportunity should not be discovered using corporate property or information. Diageo should ensure that employees should not use the organization’s resources, information or position for personal gain or competing with the firm. It may be hard to sometimes determine the line between personal and firm benefits. The best action to do is ask for permission for the use of any firm property or services that is not solely for the benefit of the organization. In addition, in order to protect the interests of an organization, it is important for companies to monitor and review all data and information contained on an employee’s company issued property. This is for the sole purpose of protecting the organization’s information from outsiders. Moreover, strict measures and discipline should be instilled to those violating the rules. In conclusion, it is important for organizations to have the code of business conduct as it serves as a

The Report On Marketing Strategy For Dell Marketing Essay

The Report On Marketing Strategy For Dell Marketing Essay Successful companies under todays competition have one thing in common: they attach a great importance to their consumers perspective and needs, and they are putting a lot energy and money into marketing. They encourage every employee in their organization to construct long-term relation of loyalty through providing consumers with services or products of high quality at a reasonable price (Coughlin Louis, 2001). When Dell Inc. is concerned with this respect, it has done a pioneering job in marketing by selling its products through telephone or via internet. However, with the changing marketing and competition environment, it is of great significance of the company to make adjustment in the following fields: marketing segmentation, marketing communications tools as well as distribution channels. Under the circumstances of buyers market and fierce competitions between companies, marketing plays an indispensible role for promoting sales and, as the result, an enterprises competitive competence. And when it refers to modern marketing, it is not just confined in developing a good product, pricing it attractively, and making it available to target customers (Thomas Reed, 2002). In terms of the computer market, it has also witnessed unprecedented competition among rivalries. Here in this report, the case of Dell Company is discussed under the guidance of relevant marketing theories and concepts. It primarily includes the following parts: firstly, this report starts with the introduction of the concept and theory of marketing segmentation, and five marketing segmentation approaches, which include geographic, age and life-cycle, gender, and behavioral and income segmentation, are recommended for Dell; secondly, five communications tools, consisting of personal selling, sales promot ion, advertising, public relation, direct marketing, are suggested for Dell to promote its sales under the guidance of the theory of marketing communications mix and its content ; lastly, as the company has made collaboration with some retailers, such as Sams Club and Wal-Mart stores, to sell its personal computers, the evaluation of this strategy is made in terms of both advantages and disadvantages. 2. Marketing segmentation of Dell Markets are composed of different consumers, and they differ from each other in one or more aspects, such as purchasing attitudes, consumption practices, resources, desires and locations. Therefore, it is of great necessity to divide the computer market into smaller ones to match the unique demands of different customers by marketing segmentation. 2.1 The concept and theory of market segmentation Market segmentation refers to partitioning a special market into distinct units with varied demands, features, or behavior which might need separate products or marketing mixes (Stanley, 1992). And when it comes to methods which are used to segment a particular market, there is more than one way. A marketer can try varied segmentation variables, alone an also in combination, to search for the best approach to view the market structure (Kotler, 2002). The primary components which might be made use of during the process of making marketing segmentation are geographic, demographic, psychographic, behavioral and income variables. And here in the case of the company of Dell, five marketing segmentation approaches would be recommended. 2.2 Five marketing segmentation approaches for Dell Considering the reality of computer market and the successful approaches taken by Dell in market segmentation, geographic, demographic, psychographic, behavioral and income segmentation are illustrated. geographic segmentation When the market is divided into different geographical units such as regions, nations, counties, states, cities or neighborhoods, this method is called geographical segmentation (Stanley, 1992). One enterprise might determine to run its business within one or a few special regions or to carry out its business all over the country and even the world but would undoubtedly notice the geographical variances in terms of consumer demands. In case of Dell, it has become a global company with its products sold around every corner of the world. However, due to geographical differences, it is of great significance to segment the global computer market geographically. Up to now, the company has segmented the global market into three parts: the Americas, Europe/Middle East/Africa and Asia Pacific/Japan. However, with the development of some emerging and potential market, for instance, China, it would be better to segment the market into smaller ones. Age and life-cycle segmentation Age and life-cycle segmentation refers to dividing a market into different ages and life-cycle groups (McCarthy, 1960)). The rationality of segmenting market on the basis of age lies in that peoples demands and wants change with age. Therefore, it makes sense for Dell to provide different products or taking advantage of varied marketing tools for varied age and life-cycle groups. For instance, when advertising its products by adverting on TV or via Internet, the theme of advertisements to teenagers and young people should be full of adventures, fashions, beat-up music and fast-paced cutting from scene to scene, and the content for adults could be more mature, softer. Gender segmentation In terms of gender segmentation, it indicates to divide a market into different groups due to differences in gender (Kotler, 2002). Traditionally, the method of gender segmentation has long been applied in cosmetics, clothing, and magazines and so on. However, as the expansion of Dells business in Asia and other regions, it should take gender variable into consideration. This is because of the increased social status and financial independence of Asian women in recent years. And the gender segmentation can be reflected by designing the appearance of PCs differently. behavioral segmentation When it comes to behavioral segmentation, it refers to segmenting a market into groups based on customers knowledge, use, attitude, or response to a product (Gatignon, 1993). In terms of this market segmentation approach, Dell has really done a great job by providing a wide range of service or products from desktop to notebook computer, form hardware products to software. To make best use of behavioral segmentation method, the company may, on the basis of use for different people, develop computer for business people, student, or home use. income segmentation When marketers divide a market into income groups, this is income segmentation (Doyle, 1994). In tradition, computer marketers target on affluent consumers as computer once was considered as luxury. However, with the popularity of computers, it is of great significance to focus on customers of low-income. This is especially true when Dell run its business in developing countries, such as China, India and African countries. Therefore, when Dell starts business in the developing areas, it is of great necessity of pay attention to develop low-end products. 3. Recommendations for Dell in marketing communications Here in this part, Communication mix is emphatically discussed. The communication is comprised of direct marketing, advertising, personal selling, promotion and public relations. Communication mix is mainly used to promote the new products. It is an effective method to attract consumers and increase the selling (Gatignon, 1993). 3.1 Personal selling Personal selling is the interpersonal arm of the promotion mix (Kotler, 2002). Different from the non-personal and one-way communication approach of advertising, personal selling makes salespeople and consumers communicate each other directly by phones, through web conferences or video or other methods. However, when it comes to different types of companies, personal selling can have quite different roles. In terms of the computer company Dell, final consumers can rarely meet salesperson. This is because Dell interacts with its consumers through its Websites or by telephone. Therefore, in terms of utilizing this marketing tool, Dell set a good example for its competitors. 3.2 Sales promotion Sales promotion refers to activities or performances taken by companies in a short term to stimulate the purchase or sale of the product or service using varieties of formats such as premiums, coupons, contests, etc (Brick, 1982). Through a serial of activities or performances, it can promote people to purchase more. And sales promotion is targeted at final buyers, wholesalers and retailers, other business customers and members of the sales force (Schall, 1983). It can be effective especially for introducing new products or services. Therefore, considering benefits brought by promotion, Dell should take advantage of this marketing tool especially when the company sells new products. 3.3 Advertising It is any paid form of no personal presentation and promotion of ideas, goods or services by an identified sponsor. It is a widely-used means of publicity. The major media types for advertising are: newspapers, television, magazines, radio, internet and so on (Rao, 1993). Advertisements help to draw the publics attention and make people aware of this product. As a result, it undoubtedly could promote sales of Dell. However, it is also kind of double-edged sword as advertisements can be very money-consuming. What is more, advertisements may mislead consumers if they are not properly designed or contain any exaggerated information. Therefore, when choosing advertisements as it means for promotion, Dell must be very careful to select an advertising company and be clear the messages and the image that it wants to convey to it current and perspective customers. 3.4 Public relation Public relations mean establishing good relations with the publics by earning a good reputation, shaping a favorable image and dealing with the companys rumors and events (Doyle, 1994). It mainly contains keeping good relations with the firms different social groups by getting favorable publicity and setting up a healthy and good corporate image in public and at the same time, tackling or heading off stories, rumors, and events which damage its reputation. As a result, consumers get a good impression with this kind of firms and, therefore trust and purchase products manufactured by them. From the perspective of enterprises social obligations, especially in modern times, companies can be condemned and eventually be abandoned by consumers if they fail to perform their social responsibilities. Therefore, today, it is not whether firms should build good relations with the public, but how to construct it in a better and more impressive way. 3.5 Direct marketing It refers to direct contacts with carefully targeted individual customers in order to acquire a reply in time as well as cultivate permanent consumer relationship, for example, using telephone, mail, fax, e-mail, the Internet, and other tools to communicate directly with specific consumers (Kotler, 2002). Direct marketing is very useful helps companies obtain the first hand information directly from consumers. And companies can give an immediate reply to their customers if there are any questions. Through this way, customers obtain a sense of being respected and cared by firms and, therefore, consumers can be loyal to this kind of companies. However, there are also negative effects brought by direct marketing. Firstly, it undoubtedly costs a lot of money, time and human resources. Secondly, companies may not draw any useful conclusions for decision-makers at all if information is processed in a scientific way. Therefore, to make full use of direct marketing, firms must make sufficien t preparations. 4. The evaluation of Dells cooperation with retailers in PCs distribution In the filed of marketing, marketing channel is very important in many aspects (Coughlin Louis, 2001). In recent years, in order to defeat its competitors including Hewlett-Packard, Gateway and Acer in the sales of personal computer and other equipment, Dell determined to cooperate with worlds largest retailer Wal-Mart. This plan is carried out in more 3500 Wal-Mart and Sams Club stores in the USA, Puerto Rico and Canada. And the models of Dell computer, including the necessary accessories, in Wal-Mart is sold at the price of no more than $700. As far as this strategy is concerned, it could bring the company both benefits as well as risks. (1) The advantages of Dells alliance with retailers in PCs distribution As it is known to us that Wal-Mart the largest retailer in the world, therefore, the company is world famous and it has a wide contact with consumers from rich people to the poor. As the result, Dells cooperation with the biggest supermarket would make its products exposed to consumers completely, which would stimulate the sales of Dell. Secondly, considering Wal-Marts proposition value of Always Low Price, Always, Dell sells its product at a price of less than $700. This is perfectly coincided with the value of Wal-Mart and would undoubtedly be helpful to sell its low-end products to consumers of low income. In addition, Dell revolutionized its industry by selling personal computers directly to it consumers instead of through retail stores (). However, today, it changed its strategy partially for surviving in the fierce competition. And this flexible adjustment could promote the sales its low-end products by increasing its distribution channels. (2) The disadvantage of Dells cooperation with retailers in PCs distribution The biggest challenge for Dells setting distribution channels with retailers is that the company cannot readily replace distribution channels with enterprise-owned Web sites or stores when the external or internal circumstance changes. This is because cooperation with retailers involves negotiation, compromise as well time lag in feedback, which costs time. And in the business world, time determines the promptness in reaction to the market and, undoubtedly, it competitive capabilities. Besides, selling its products through a supermarket like Wal-Mart would not helpful for Dell to get the direct information from the consumers. This can result in incorrect decisions from top managers and, as the result, in disadvantaged positions in competition with its rivalries. 5. Conclusion As one of the largest computer producers in the world, Dell Inc. has made progress in the field with a unique style and has done a revolutionized job in marketing by selling its products directly to customers rather than through retailers. Because of the unique approach in marketing, the company has made big profit. However, as the market become much more fierce than ever before and its competitors becomes more competitive, it is of great significance for company to adopt creative marketing approaches, for instance new marketing segmentation methods and marketing communications mix. Besides, it also makes sense to make adjustment in distribution channel.

Freud’s Perspective of an Advertisement for Clinique :: Exploratory Essays Research Papers

Freud’s Perspective of an Advertisement for Clinique Although Freud's theories of psychoanalysis tended to deal exclusively with dreams, his understanding of the unconscious proves to be entirely useful in deconstructing popular culture. We can take, for example, the Clinique advertisement into consideration by viewing the image itself as a public (perhaps collective) and published dream. Freud may not have been particularly interested in the visual features or compostion of the image, yet these components are vital to the translation from conscious to unconscious thoughts. First, we can examine the bar of soap itself, as depicted in the scene. We are at once struck by the grotesque and commanding zie (certainly unrealistic) of the bar; yet it also appears insolated - from a consumer, from production, etc. The bar is shown in another (unusual) manner: its yellow-green colour portrays a "clean" and "natural" product, but also conveys an immaculate, medicalized one. The bubbles surrounding the bar also carry stylistic features; they appear as perfectly "round", "firm", "gentle" and "clean" (although we can see a lather/suds, the bubbles remain completely "pure" in themselves.) Finally, the pouring water re-iteratres this sense of purity and nature; the waterfall-like motion generates feelings of tranquility and harmony. (The text found in the advertisement supports these sentiments of purity, carlessness ["allergy tested" = worry free] and nature, and for the purpose of my examination require no further mention.) At this point we are able to undertake a Freudian analysis of the image. While the components mentioned can be understood as the visual, manifest content, we can attempt to translate their hidden, subverted, latent thoughts. According to Freud, all manifest content is subject to distortion by the "dream-work" (the mechanism by which such thoughts are altered, and thus we must decode the image by paying particular attention to the hidden elements (the ones that resist our analysis most). If all thoughts are generated in the unconscious, as Freud believes, then we must center our analysis on these hidden or latent components. One can see how, in this Clinique advertisement, Freud's theory of the dream-work is logical; both dream-distortion and dream-censorship are evident. An initial psychoanalysis of the image reveals an inherent desire to be "wholesome" (or "moral", as depicted by the rounded bubbles), "clean" (or "moral", as depicted by the medicalized soap) and "pure" (or "moral", as depicted by the clear, natural water). It is my understanding then, that this advertisement appeals to the viewer as a "sinner", or flawed individual, and aims to reconcile this deficiency through morality. Freud’s Perspective of an Advertisement for Clinique :: Exploratory Essays Research Papers Freud’s Perspective of an Advertisement for Clinique Although Freud's theories of psychoanalysis tended to deal exclusively with dreams, his understanding of the unconscious proves to be entirely useful in deconstructing popular culture. We can take, for example, the Clinique advertisement into consideration by viewing the image itself as a public (perhaps collective) and published dream. Freud may not have been particularly interested in the visual features or compostion of the image, yet these components are vital to the translation from conscious to unconscious thoughts. First, we can examine the bar of soap itself, as depicted in the scene. We are at once struck by the grotesque and commanding zie (certainly unrealistic) of the bar; yet it also appears insolated - from a consumer, from production, etc. The bar is shown in another (unusual) manner: its yellow-green colour portrays a "clean" and "natural" product, but also conveys an immaculate, medicalized one. The bubbles surrounding the bar also carry stylistic features; they appear as perfectly "round", "firm", "gentle" and "clean" (although we can see a lather/suds, the bubbles remain completely "pure" in themselves.) Finally, the pouring water re-iteratres this sense of purity and nature; the waterfall-like motion generates feelings of tranquility and harmony. (The text found in the advertisement supports these sentiments of purity, carlessness ["allergy tested" = worry free] and nature, and for the purpose of my examination require no further mention.) At this point we are able to undertake a Freudian analysis of the image. While the components mentioned can be understood as the visual, manifest content, we can attempt to translate their hidden, subverted, latent thoughts. According to Freud, all manifest content is subject to distortion by the "dream-work" (the mechanism by which such thoughts are altered, and thus we must decode the image by paying particular attention to the hidden elements (the ones that resist our analysis most). If all thoughts are generated in the unconscious, as Freud believes, then we must center our analysis on these hidden or latent components. One can see how, in this Clinique advertisement, Freud's theory of the dream-work is logical; both dream-distortion and dream-censorship are evident. An initial psychoanalysis of the image reveals an inherent desire to be "wholesome" (or "moral", as depicted by the rounded bubbles), "clean" (or "moral", as depicted by the medicalized soap) and "pure" (or "moral", as depicted by the clear, natural water). It is my understanding then, that this advertisement appeals to the viewer as a "sinner", or flawed individual, and aims to reconcile this deficiency through morality.

Advantages and Disadvantages of Sending the Grades

COLEGIO DE DAGUPAN Advantages and Disadvantages of Sending the Grades of the Colegio de Dagupan Students to their Parents A research paper submitted to the faculty of School of Engineering In partial fulfilment of the requirements of the course in English Communication 2 Discipulo, Margie Lyn C. Espiritu, John Mark A. Fragata, Jessa C. Gapuz, Ervie R. . March Table of Contents CHAPTER I I. Introduction A. Background of the Study B. Objectives of the Study C. Statement of the Problem CHAPTER II II. Discussion A. Internet Findings B. Survey Findings C. Interview FindingsCHAPTER III III. Conclusion A. Summary B. Conclusion C. Recommendations Reference Appendix CHAPTER I Background Study Every educational institution is aiming to attain achievement through their various programs, projects and activities. They play the vital role in the implementation of new dimensions to realize visions for the brighter future. Our school serves to be our second home and our instructors which serves to b e our second parents. Students are sent to school by their parents but parents are not able to monitor their child’s in performance in school.The students have all their portals, but not all parents are informed about it or some don’t know the password of the account or maybe some are not computer literate. Nepo Mall has been built in front of Colegio de Dagupan which may create an influence on the academic performance and lifestyle of students. The world today is very different from yesterday. Students also changes. Now a days, many gadgets and technologies are coming out in the market. Students were not able to give more attention to their studies. Some parents are too busy to check their child’s performance in school even their child’s grade were not monitored.So as of this, the President of this institution implemented a new policy – it is to deliver a hard copy of every students grade in their home. In this concern, we seek if there is any adv antage or disadvantage of sending the grades of Colegio de Dagupan students to their parents. Objectives of the Study The study aim to answer the following questions: 1. To be able to identify if the new policy could help the parents monitor their child ? 2. Are the parents satisfied with the new policy ? 3. Is their any advantage or disadvantage for the students with the new policy? 4.Is the new policy well implemented ? 5. Did all students receive their grades through postal ? Statement of the Problem The study aim to determined if there are advantage or disadvantage of sending thegrades of Colegio de Dagupan students to their parents. And if the new policy is wellimplemented by the administration. CHAPTER 2 Discussion II. DISCUSSION A. Internet Findings COLEGIO DE DAGUPAN PORTAL The primary advantage is that an online. Portal can be setup to automatically grade responses and the primary disadvantage is that the best answer may not be the right answer. Local college has such a por tal and it’s great when test results are immediately posted for test-taker viewing. * Student portal it’s college online grade access for student in CDD. Advantage of writing our own is that we can make any kind of adjustments or new features on the fly. B. Survey Findings Table I. Percentage of correspondents according to school. School| Population| Percentage| SOHS| 10| 18. 18%| SOE| 10| 18. 18%| SIHM| 10| 18. 18%| SBA| 10| 18. 18%| SAS| 10| 18. 18%| SITE| 5| 9. 09%| Total| 55| 100%| Table I presents the number of correspondents from each school or department 10 out of 55 or 18. 8% from theSchool of Engineering(SOE), School of Health Sciences(SOHS), School of International Hotel and Management (SIHM),School of Business and Accountancy(SBA), School of Arts and Sciences (SAS) and 5 or 9. 09% from School of Information Technology Education (SITE). Table II. Percentage of students who receive and don’t receive their grades. School| % who have receive their grades| % who haven’t receive their grades| SOHS| 60%| 40%| SOE| 80%| 20%| SIHM| 60%| 40%| SBA| 50%| 50%| SITE| 80%| 20%| SAS| 90%| 10%| Table II presents the percentage of students who was able to receive their grade from postal.Almost half of the SBA student’s were not able to receive the delivered grades. Table III. Percentage of students who agreed to add the postal fee to their tuition fee. School| Agree| Disagree| SOHS| 90%| 10%| SOE| 90%| 10%| SIHM| 50%| 50%| SBA| 70%| 30%| SITE| 40%| 60%| SAS| 30%| 70%| Table III shows how many student’s who agreed that postal fee would be added to the student’s tuition fee. Most of the students of SIHM, SITE and SAS are not in favour with this. Table IV. Percentage of students who says that postal sending of grades in Colegio de Dagupan. School| Disadvantage| Advantage|SOHS| 20%| 80%| SOE| 40%| 60%| SIHM| 30%| 70%| SBA| 40%| 60%| SITE| 40%| 60%| SAS| 30%| 70%| Table IV show about the comment of the students regarding th e advantage and disadvantage of sending the grades of the student’s to their parents. Table V. Percentage of student’s whom there parent’s are happy with their grades. School| Happy| Sad| Angry| No Comment| SOHS| 70%| | | 30%| SOE| 90%| | 10%| | SIHM| 60%| | 10%| 30%| SBA| 80%| | | 20%| SITE| 100%| | | | SAS| 90%| 10%| | | Table V shows the percentage of student whom their parents are happy, angry and sad with their grades. Table VI.Percentage of student who allow there parents to view their portals. School| Yes| No| SOHS| 10%| 90%| SOE| 20%| 80%| SIHM| 10%| 90%| SBA| 20%| 80%| SITE| 10%| 90%| SAS| 10%| 90%| Table VI presents the percentage of students who allow their parent’s to view their postal. Most of the student’s don’t allow their Table VII. Percentage of male and female correspondent in every school. School| No. of Males| % of Males| No. of Females| % of Females| SOHS| 5| 50%| 5| 50%| SOE| 5| 50%| 5| 50%| SIHM| 5| 50%| 5| 50%| SBA| 5 | 50%| 5| 50%| SITE| 2| 40%| 3| 60%| SAS| 5| 50%| 5| 50%| Table VII.Present the percentage of male and female correspondent in every school. Table VIII. Percentage of male who said postal fee is ok. School| No. of males| Agree| Disagree| % of male who agree| % of male who disagree| SOHS| 5| 4| 1| 80%| 20%| SOE| 5| 2| 3| 40%| 60%| SIHM| 5| 3| 2| 60%| 40%| SBA| 5| 3| 2| 60%| 40%| SITE| 2| 1| 1| 50%| 50%| SAS| 5| 1| 3| 66%| 34%| Table VIII represents the male who agreed that postal fee is ok to be added on student’s tuition fee. Table IX. Percentage of female who said postal fee is ok. School| No. of females| Agree| Disagree| % of females who agree| % of emales who disagree| SOHS| 5| 5| 0| 100%| 0%| SOE| 5| 5| 0| 100%| 0%| SIHM| 5| 2| 3| 40%| 60%| SBA| 5| 4| 1| 80%| 20%| SITE| 3| 1| 2| 33%| 67%| SAS| 5| 3| 2| 60%| 40%| Table IX represents the female who agreed that postal fee is ok to be added on their tuition fee. Table X. The Tally get from the Survey | 1. Did your parents rec ieive your grades? | | | Yes40| No15| | 2. Were you able to show your grades to your parents before you enroll| Yes9| No7| | 3. How did your parents reacted when they saw your grades| Happy45| Sad1| Angry No C2 7| 4.Do you agree that the postal fee is added to your tuition fee? Why? | Yes31| No24| | 5. Do you agree that your grades will be delivered in your home through postal? Why? | Yes43| No12| | 6. Is there any disadvantage for you in the new policy? | Yes26| None29| | Table 10 represent the tally made by the researcher from the survey they made. On the survey made by the researcher the following reasons are gathered: *Reasons why student don’t agree with the additional fee for Postal Fee 1. Because it wasn’t included in my discount 2. Addition fee meaning to say additioinal TF and additional expenses and additional problem. . Postal fee is useless. In fact grades were delivered late and in some no grades were delivered. *Reasons why student agree that Postal Fee c ould be added in the Tution Fee. 1. Because the money paid will be use in the payment of the postal fee that will be use in sending our grades ain our respective home. 2. Because my parents would know my performance in school. *Reasons why students agree that grades will be sent at home. 1. So that my parents will know my grades and performance in school. 2. So that we could have a second copy. *Reasons why students don’t agree that grades will be sent at home. 1.I don’t want to be scolded by my parents when they saw mygrades most specially when I have a failing grades. *Disadvantages of Sending the grades of student of CdD 1. My parents will know my grades specially when I have failing or low grade. *Advantages of Sending the grades of students of CdD 1. Our parents would be able to monitor their child’s performance in school. B. Interview Findings Based on our interviewee Mrs. Berhin R. Gapuz, agreed with the new policy implemented by the president of Colegio de Dagupan that second hard copy grades of the students of Colegio de Dagupan will be sent to their respective home.According to her, her daughter’s original grade slip was submitted to the office of Team Energy so its better to have a second copy. On the other hand, Nancy Espirirtu don’t agree with this. She emphasize that delivery of second copy of her son’s grade. In fact he could monitor his child’s performance through CdD Portal. And she could see his son’s original grade slip. She also said that parents should always monitor their child. Second copy is just a waste of money. Mrs. Rosemarie Discipulo also commented that she disagree that grades will be sent in their home. ven if postal fee is only 18 php ,that cost still matters. And in fact grades were not delivered on time. Mr. Romeo Fragata Jr. ’s opinion is that he agree with the policy . He said,† Its not that I don’t have trust on my daughter I also need to monitor he r performance in school. Chapter 3 Summary, Conclusion and Recommendation This chapter presents the summary, conclusion and recommendations of the research â€Å" Advantage and Disadvantages of Sending the Grades of Colegio de Dagupan Student’s to their Parents ‘’. SummaryThe researchers conduct research, interview and survey to fulfil the study and to find out if the student or parents agree or disagree with the topic presented. Conclusion ————————————————- Based on the survey, 65 correspondents, 27 males and 28 females, almost 73% have receive their grades through postal. The remaining 27% was not able to receive their grades, but 60% of their parent’s view their grades before enrolling. Only 56% of the population agreed with the new policy that grades will be delivered at home. And only 16% of them let their parent’s view their portal. ———————————————— ————————————————- ————————————————- ————————————————- ————————————————- ————————————————- ————————————————- RECOMMENDATION On the basis of the conclusions arrived at the researchers recommend the following. 1. The institutions should be alarmed with the implementation of the new policy. Grades should be delivered as early as possible for the parents to be informed. . As a student, you should your best shot to be make your parents happy with your grades. 3. Just continue the new policy for the parents to be informed with their child’s performance. Reference Survey Questionaire Name: _________________________________________________________________________________________________ Year and Course_________________________________________________________Gender_____________________ Date of Survey: ______________________________________________________________________________________ If no, do you show your parent your grades? Yes No .† 1.Did your parents receive your grades? Yes No If no, do you show your parent your grades? Yes No 2. Howdid your parentsreact when they saw your grades? Happy Sad Angry 3. Do you agree that the postal fee is added to your tuition fee? Why? _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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