The Past Present and Future of Veterans Health Care Research Paper

The Past Present and Future of Veterans Health Care - Research Paper Example While the benefit is one not enjoyed by all Americans, the veterans' health care system has had its difficulties in providing good health care for those afforded the privilege. In the past there has been many issues with the cleanliness and availability of the services that had been promised. In addition, the issue of veterans' of heath care benefits is often up for both media and political review, threatening the whole system. However, there is evidence to show that the VA health care system is the finest in the United States and with better funding should serve as an example of how government run health care can save an inadequate health care system through privatizing. The biggest problem within the VA is that it is under funded. In a world where volunteering for service is not top on the career moves of most young men and where the draft is no longer being used, maintaining a health care system for those who have dutifully served and may need continuing care afterward is the one of the few ways in which men and women of the service are given proper acknowledgement for the gift that they given to their country. Overview The need for a better health care system for all citizens points to the need for a more approachable system of health care for those in military service. The health care that is provided for veterans' is defined by an as needed basis, but in remembering the nature of illness, one must remember that to wait to get service is to continue to suffer without care. Many appointments are not available for as long as a year, in which the medical issue can be expanded and then require more care than was originally needed had the patient been able to receive care at an earlier time (Gayton & Borden, 2008, p. 7). One advantage to the system is that it is also based on income so that those who have the complication of low income with medical needs can be seen sooner than those with resources from outside of the VA. History Throughout the history of the U nited States, medical benefits have been supported by the government for those who have fought in the service of the country. After the American Revolution, hospitals were erected by the government to treat soldiers in need of care after fighting for the right to be a country. In 1930, the government formalized veterans' benefits so that law could govern the care of soldiers. The unfortunate history of VA health care benefits is defined by a shortage of resources in which to service all of those who are in need. In 1930 there were 45 veterans' hospitals with 54 regional offices, but by 1948, after the end of World War II there were 125 hospitals with 102,200 beds, but there were still 20,700 soldiers in need of admission, but without the beds to service them (Gayton & Borden, 2008, p. 7). Background Current eligibility for veterans' health care benefits are based upon the: serving in military, navel or air service and being honorably discharged or having been a reservist who was cal led to active duty and completed the full call-up period. If not, one of the following might be true: the soldier was discharged or separated for medical reasons, the soldier served in combat operations within the last five years, the soldier had a non-pre-existing disability, the soldier was a prisoner of war, received a purple heart, was previously eligible for VA benefits, or receives state Medicaid benefits. After these qualifications are investigated other criteria might be used to situationally determine whether or not benefits are applicable (United States Department of Veteran Affairs, 2011).1 The highest priority for eligibility are those who have

Someone who inspires me Essay Example for Free

Someone who inspires me Essay There are always the people in our lives that can be the heroes in many ways, but my life’s hero will always be my mom. She influences my life since I born until now and also sacrifice a lot in her lifetime to make my life and my sibling’s lives better. She love us unconditionally, I have become the person I am today because of her. I adore her very much, not just because she is my mom, also such an amazing person with a gold heart, my best friend for life, an advisor, kind, respectful and strong person. I am not her only children, I have a big sister and a little brother but I am my mom’s favorite children. My mom taught me how to be kind and loving but not to allow others to take my kindness for weakness, also to dream big and work hard to make those dreams a reality. Her life inspires me with confidence and great motivation on the road to success. Most of my mothers life is full of misfortunes and unexpected troubles. She lost her parents when she was 5 years old and has been raised with her aunt, she went through a lot I her childhood. However, the way that she faces with them resiliently and strongly makes her really become a hero of my life. I found that I am her favorite kid, when I was 5 old years, I begged her to take me to my Godmother, then she said; No, I don’t have time to take you there. I didn’t like her answer at all, and the next day I went to school, it was Friday but I didn’t come back home. I told my Godmother’s sister, who was 15 old years that my mom told me to go with you after class and to spend the weekend to your house. She could not think twice and she said, No problem, I will take you with me after class then. She took me with her and when our maid came to take me home after class, she could not find me. She went back home crying because she was scary and called my mom’s office to let her know what happened. My mom could not imagine that her daughter missing and she started crying and saying how she can’t live without me and took a day off right away and called for help from family members, friends and neighbors but nobody could find me, because my godmother never cross her mind that time. The worse part of her daughter been missing, my dad was out of country for job mission. The next day, my uncle announced me through the radio and my godmother that moment she was listening to a radio and found out that I lied to her sister and she took me back to my house. Seeing my mom crying was a pain for me, I cried deeply and apologized. She smiled at me and told me, I forgive you but do not do that again. She has a kindly heart to tolerate my mistakes, and she gives me endless love but asks for nothing in return. When I won the lottery (The green card)to come in United of states, I told my sister that I don’t want to leave my country because I don’t see myself living far from where my mom live. My sister told her, but I did not know that she did. That day I went to my friend’s house party and my mom came to pick me up. When mom was driving home, she saw me look incredibly down; I couldn’t imagine leaving everybody and everything, to me that was difficulty solution to make. She smiled at me and she said, Tomorrow depends on what you are doing today I pretended to be fine, and I said: I am ok, and she said: â€Å"It is a good opportunity for you, stop thinking a lot about leaving us. Everything is going to be alright. I promise! Once you get there just focus on school more than anything else and stay mom’s favorite daughter she encouraged me to be strong and to let God guide you. † That was amazing advices I got from her and when I feel down, her strength and power inspire me to overcome difficulties. I have promise myself to become a strong successful person as my mother wish.

Symbolism and Allusion in Maya Angelous My Arkansas Essay -- Maya Ang

Symbolism and Allusion in Maya Angelou's "My Arkansas" "There is a deep brooding/ in Arkansas." Arkansas is stuck in the past, its memories of hatred and crime from ante-bellum days hindering the progression towards Civil Rights. Maya Angelou's poem of the struggle to a new wave of equality uses both general symbolism and historical allusion to make its theme clear to the reader. The poem uses general symbolism in nature, in time, and historical allusion to make the theme clear in a concise but vibrant poem. The general symbolism relating to nature assumes a common base of knowledge from which symbolism can be built. The poem opens with a description of Arkansas: "Old crimes like moss pend/ from poplar trees./ The sullen earth/ is much too/ red for comfort." The first example of general symbolism in this passage is the reference to moss. Moss is considered the base of the forest, the lowest level from which all of the other plants grow. Although moss is vital to a forest, it is often thought of as slimy and dirty. The moss "pend(s) from poplar trees," our second natural symbol. The poplar tree is weak and useless. Nothing can be built from its wood, and it often bends and breaks during storms. The visual image of the moss clinging to the poplar tree shows the slimy moss as "old crimes" and the poplar tree as the frail attempt at growth and a new but weak beginning. The reader gets a clear sense of the struggle toward a new life that is hindered and held back by the old, dependable moss t hat has been and always will be present. The second part of the passage discusses the "sullen earth" that is "much too red." Red earth can be symbolic in two ... ...e. Finally at the end of the poem the historical allusion brings the poem to a complete closure, and the theme of starting fresh is put into a more specific context. The "old hates" and "old crimes" are referring to those against African-Americans in the days of slavery. the new beginning for Arkansas is the attempt to reach equality, leaving the past behind. "Today is yet to come in Arkansas." Reading Angelou's poem shows the reader a new perspective on civil rights and its applicability in society. The use of general symbolism found in nature through the weak poplar tree hindered by moss and the cautious sun, paired with the historical allusion to the ante-bellum times make the theme of the poem clear. The past cannot be forgotten, and may hinder the future. Arkansas' struggle toward the future "writhes in awful/ waves of brooding" of the past.

Comparing The Elements of Style and Style Toward Clarity and Grace :: Compare Contrast Comparison

Comparing The Elements of Style by Strunk and White and Style Toward Clarity and Grace by Williams Both The Elements of Style by Strunk and White and Style Toward Clarity and Grace by Williams emphasize the importance of ‘style’ in writing. Though they agree style is important, their approach and views of style differ. Stunk and White’s book was published in 1912 and was written for the old-fashioned ivy leaguers. This can be expressed by their use of the pronoun ‘he’. According to Strunk and White ‘he’ should always be used. Williams’ book was published in 1981 and in more culturally written. Williams states that a writer can use either ‘he’ or ‘she’; whichever is socially acceptable. He also tells the writer to use such words as police officer instead of policeman and mail carrier instead of mailman. Strunk and White feel that to be a good writer one must adhere to the rules they state in their book. Jeri Eleswed’s blog states that she was amazed that she already incorporated many of the rules in Strunk and White’s book into her own writing. They feel it is important for the writer to have an individual style â€Å"†¦what your are, rather than what you know, will at last determine your style†. (Strunk 84) Strunk tells the writer that he should sympathize with the reader, but never seek to know the reader’s wants. The duty of the writer is to â€Å"please and satisfy yourself and a true writer always plays to a party of one†. (Strunk 84) In Patty Clark’s Blog spot she gave a great statement about Strunk and White. â€Å"The voice in which this little book is written sounds like an old-fashioned schoolmaster†. I completely agree with her and when I read their book I picture my twelfth grade English teacher at the bl ackboard with her fancy chalk holder cramming grammar down our throats. Williams’ views on style are more diverse. According to him, style should be more about the audience the writer is writing to rather than the writer himself. Williams explains how to write or the reader. In his last chapter Williams states how to write in a constructive voice, how to the flow of information affects the reader, what words to use when the reader has prior knowledge of the subject and when he or she does not, and how to be clear for the reader.

Music Therapy

Professor Yankee 11/19/12 Music Therapy Why do people use this type of therapy exactly? Well music has been used as medicine for thousands of years and there's a growing field of health care known as music therapy, which uses music to heal. Those who practice music therapy find benefits in using it to help cancer patients, children with ADD, and others, and even hospitals are beginning to use music therapy to help with pain management, to help ward off depression, to promote movement, to calm patients, to improve communication, to ease muscle tension, and for many other benefits that music and music therapy can bring.A lot of people don't understand what kind of therapy this is, people have different assumptions about it but it is a real profession that takes a bachelor music degree. Music therapists work with a variety of physical, emotional, and psychological symptoms. It is often used in cancer treatment to help reduce pain, anxiety, and nausea caused by chemotherapy. Some people believe music therapy may be beneficial to the health care of children with cancer by promoting social interaction and cooperation.There is evidence that music therapy can reduce high blood pressure, rapid heart beat, depression, and sleeplessness. There are no claims music therapy can cure cancer or other diseases, but medical experts do believe it can reduce some symptoms, aid healing, improve physical movement, and enrich a patient’s quality of life. Ancient Greek philosophers believed music could heal both body and mind, Native Americans used singing and chants to heal millennia. More formal approaches begin in World War two when hospitals started using music to help soldiers with shell shock.In 1944, Michigan State University established the first music therapy degree program in the world. Music therapists design music sessions for individuals and groups based on their needs and tastes. Some aspects of music therapy include making music, listening to music, writing songs , and talking about lyrics. Music therapy may also involve imagery and learning through music. It can be done in different places such as hospitals, cancer centers, at home, or anywhere people can benefit from its calming or stimulating effects. The patient does ot need to have any musical ability to benefit from music therapy. Most peoples reaction to music is a burst of energy upon hearing an upbeat song or a sense of calm during a soothing classical piece. Music therapy uses this connection between music and mood. It has also been shown to lower amounts of the hormone cortisol, which becomes elevated under stress, and to increase the release of endorphins, the body’s natural â€Å"feel-good† hormones. Researchers have found that music therapy, when used with anti-nausea drugs for patients receiving high-dose chemotherapy, can help ease nausea and vomiting.A number of clinical trials have shown the benefit of music therapy for short-term pain, including pain from can cer. Music therapy works by stimulating parts of the brain that are associated with music in a person with Alzheimer’s disease, the section of the brain that allows direct recall of memories is damaged. Musical memories, however, are associated not only with the music itself but also with the circumstances surrounding the musical experience. Listening to music can indirectly stimulate the recall of memory fragments that otherwise could not be retrieved.The ability to retrieve some memories can be comforting to people with dementia. In a different manner, music therapy can assist those with Parkinson’s disease. In a person with Parkinson’s, the part of the brain that organizes thoughts and movements into action is damaged. Music with a strong, rhythmic beat can stimulate motor control, movement and coordination. Studies show that gait training that uses music improves walking speed and coordination for people with Parkinson’s.In general, music therapy done under the care of a professionally trained therapist has a helpful effect and is considered safe when used with standard treatment. Musical intervention by untrained people can be ineffective or can even cause increased stress and discomfort. Relying on this type of treatment alone and avoiding or delaying conventional medical care for cancer may have serious health consequences. Besides that there are no real risks or dangers to using music to heal. But how far can music heal you?There was a study that examined 200-300 patients with diabetes participants in a three year study starting this April. Although we do know that music can help vasculature, mental states and mood, there is little to no evidence to suggest that music therapy will help the outcome of diabetes. Perhaps there will be some miraculous benefit for patients suffering from diabetes to engage in extreme music therapy, however previous research indicates that it is not the music itself that determines the benefits, b ut the emotional responses to the music that is the key.Even though there is little evidence to support that music will help diabetes. Scientific studies have shown the value of music therapy on the body, mind, and spirit of children and adults. Researchers have found that music therapy, when used with anti-nausea drugs for patients receiving high-dose chemotherapy, can help ease nausea and vomiting. A number of clinical trials have shown the benefit of music therapy for short-term pain, including pain from cancer.Some studies have suggested that music may help decrease the overall intensity of the patient’s experience of pain when used with pain-relieving drugs. Music therapy can also result in a decreased need for pain medicine in some patients, although studies on this topic have shown mixed results. Studies have shown that students who take music lessons have improved IQ levels, and show improvement in nonmusical abilities as well. Other studies have shown that listening to music composed by Mozart produces a short-term improvement in tasks that use spatial abilities.Studies of brain circulation have shown that people listening to Mozart have more activity in certain areas of the brain. This has been called the â€Å"Mozart effect. † Although the reasons for this effect are not completely clear, this kind of information supports the idea that music can be used in many helpful ways. What can be improved ? Verbal & nonverbal communication, Gross and fine motor movement,Range of motion, Relaxation techniques, Anger management skills, Expression of emotion, Sensory integration, Academic skills, and Leisure skills. We use music to make your life better.Whether you need help socially, cognitively, physically, emotionally, or developmentally, music can help you get better and music therapists trained on how to do that. What’s more interesting, though, is why it works. When used properly, music can be an incredibly powerful treatment tool. And not just because it’s fun, relaxing, and motivating, but because music has a profound impact on our brains and our bodies. First off music is the core function of our brains, we have physiologic responses to music,Our brain is primed early on to respond to and process music.Every time your breathing quickens, your heart-rate increases, or you feel a shiver down your spine, that’s your body responding physiologically to music. Qualified music therapists can use this to help stimulate a person in a coma or use music to effectively help someone relax. Music often has a predictable steady beat, organized phrases, and a structured form. Most country/folk/pop/rock songs, they’re often organized with a verse-chorus structure. They’re organized in a way that we like and enjoy listening to over and over again.Even sound waves that make up a single tone or an entire chord are organized in mathematical ratios–and our brains really like this predictability an d structure. Music is in our everyday lives, we hear it in the store, at school, church, music is part of our thoughts, how we speak, even when there's none around we can still it in our heads. With all these benefits that music can carry, it's no surprise that music therapy is growing in popularity. Many hospitals are using music therapists for pain management and other uses. Music therapists help with several other issues as well, including stress.While music therapy is an important discipline, you can also achieve many benefits from music on your own. Music can be used in daily life for relaxation, to gain energy when feeling drained, for catharsis when dealing with emotional stress, and in other ways as well. Music therapy has been proven to be an effective form of therapy in a variety of areas for a multitude of ailments. However, there is still much more theorizing, discussion, and research that needs to be done in this area, and that fact makes it all the more interesting.Thr ough technological advances and constantly evolving musical styles as well as cross-cultural influences, this is one form of therapy that will never cease to be innovative and topical. Hopefully, researchers will continue to treat this topic as a serious area of psychology and one that deserves to be molded into a more scientific pedagogy through advancement and refinement of research and therapeutic techniques. I believe there is much more to be discovered about music and its effect on humanity.

Implikasi Strategis dari Teknologi Baru essays

Implikasi Strategis dari Teknologi Baru essays IMPLIKASI STRATEGIS DARI TEKNOLOGI BARU Sampai saat ini, hanya beberapa perusahaan mulai menyadari kebutuhan akan strategi dan teknologi aliansi, dan masih banyak yang belum mengerti dan menyadari pentingnya strategi ini. Namun perusahaan yang menyadari akan kebutuhan ini, belum sepenuhnya menghargai semua isu yang terlibat. Hal ini disebabkan karena konsep dari teknologi ini masih relatif baru dan belum dikembangkan. Bab ini akan membahas mengenai peran dari manufacturing sebagai fungsi dan teknologi sebagai sumber daya dalam strategi perencanaan proses, keuntungan strategi potensial dari teknologi baru, dan komponen-komponen utama dari strategi teknologi. Apa yang dimaksud dengan Perencanaan Strategis? Pada umumnya, strategi sesuai dengan tujuan dari perusahaan, focus dari produk/pasar, dan daya saing perusahaan. Perencanaan strategis adalah sebuah proses yang berlangsung dimana perusahaan mengembangkan sebuah strategi yang konsisten dengan lingkungannya ( contohnya, industri dan lingkungan kompetitif), sumber daya, nilai managerial, dan organisasi. Hax and Majluf (1984), dan Hamermesh(1987) mengidentifikasikan empat level strategi : Strategi institusional mengarah ke pengembangan dari karakter dasar dan tujuan dari organisasi. Strategi ini dapat disebut juga dengan misi perusahaan. Strategi ini meliputi visi kedepan untuk menjawab pertanyaan seperti : Siapa kita? Kemana arah perusahaan Strategi kerjasama ini mengarah pada praktek dari kerjasama. Strategi ini meliputi penentuan bisnis dalam perusahaan yang harus dilepas, bisnis mana yang dapat diperoleh untuk memperkuat organisasi, dan bagaimana bisnis individual akan berinteraksi dalam pembagian sumber daya, focus pasar. Strategi ini mengacu pada pengembangan perencanaan yang jelas dan detail dari tujuan dan objektif unit bisnis individual(pertumbuhan, pangsa pasar, pengenalan produk baru), dan cara apa yang akan digunakan untuk mencapai tujuan tersebut (biaya ...

11 Adorable Dogs That Are Aggressively Enjoying Summer

11 Adorable Dogs That Are Aggressively Enjoying Summer With summer officially here,  it’s time to kick back and let all the stress and worries of the world vanish. However, the reality is it’s not always easy to forget about our problems. Because we’re only human, our minds tend to fixate on our worries and stresses. But that’s where man’s best friend comes in. We’ve compiled a list of 11 adorable dogs that can help remind us that summer is meant to be enjoyed to its fullest. 1. Ever used your friend as a surf board?2. Michael Phelps might have some competitionSource: [The Huffington Post]3. Swimming with dolphins makes you cooler than 99% of people4.  This dog is a straight up savage5. How about jumping off of a freaking elephant6. What’s better than swimming with dolphins? How about riding a dolphin7. Go big or go home8. Underwater Frisbee  9. Can’t enjoy the summer fully without the help of your friends10. Sometimes it’s the simple things that bring you pure happines s11. And last but not least†¦slow mo’ CORGI WATER SLIDE!Source:[Giphy]

How to Write Interview Questions

How to Write Interview Questions The truth is that there is no single recipe for effective interviewing, no single format for all situations and tasks, no one right way of wording questions. However, there are some useful guidelines that should be considered. To prepare well-crafted questions, you need to understand the goal of the interview and what you need to know from the person youre interviewing. With this information in mind, it will be easier to create unique questions for your particular situation. Below youll find some great strategies and tips for coping with the assignment successfully. Start with a â€Å"Softball Question† Why is the first question so important? It should make the interviewee open, relaxed and eager to share the information youre interested in. A â€Å"softball question† will create the right atmosphere and make the interview flow naturally. This question has to be very simple and uncontroversial, not challenging at all. It shouldnt require a lot of thought or risk to answer it. Thats why start your interview with this simple question to set the right tone for your conversation. Ask Open-Ended Questions To receive as much information as possible, you have to avoid â€Å"yes† or â€Å"no† questions. Instead, always use open-ended questions. They will help you find out all you need for your story. Remember that your purpose is to create a dialogue, so its important to write the questions that require a full, not obvious answer. Proceed with a Reflection Question To learn how your interviewee thinks, you need to write reflection questions. This type of questions will make a person recollect and share some information or story with you. You can ask anything that will make a person look back: a career path, some important events, difficult life moments, etc. A reflection question is a great way to keep the conversation going. Ask Questions that Cause Emotional Response You need to write a few questions that cause the emotional response. Consider what can make your interviewee feel excited or annoyed. The emotional response shouldnt be only positive, thats why you can ask tricky questions. Start your questions with â€Å"why† and â€Å"how† to receive a full answer. For instance, you may ask something like â€Å"Why did you decide to start writing that book if the previous one didnt sell well?† Include a Curve Ball Question Now you have to look at the questions youve written. If there are too many similar ones, consider adding a curve ball. This question can be a fun and interesting adding to the general story. Ask something unrelated to the whole conversion to spice it with interesting information. Paraphrase Your Questions When youve finished writing all the questions, look them over and decide which ones should be paraphrased. Make sure that your questions are clear and understandable. If you feel that some of them become irrelevant, consider to replace them with the more suitable questions. Throughout all phases of writing, keep centered on the purpose of your interview. It will help you come up with the right questions. You may need to do a research on the person you are going to interview to gather all the information before writing questions. Knowing the persons goals, personality, achievements and failures will help you write really good questions. Remember that there is no one right way of interviewing, thats why try to write interesting questions for your appropriate situation and create a pleasant and engaging dialogue with your interviewee.

Discuss the two objections to the use of fair value measurement Essay

Discuss the two objections to the use of fair value measurement referred to above, and critically examine how far they are valid - Essay Example The first objection says that the method is, thus, not good for financial reporting while the second says that the method will be against the stakeholders and investors’ interest. This study seeks to analyze fair value measurement method in accounting in light of the aforementioned objections. Before embarking on the study’s purpose, it is of essence, though, to define fair value as given by IASB. According to IFRS 13, Fair value is that price that one would receive if he/she disposed an asset or paid to ensure an obligation’s transfer in an orderly kind of transaction between players in a market at the date of measurement. IFRS 13 is there to increase comparability and consistency in measurements that use fair value method and the disclosures that go in tandem through what is referred to as ‘fair value hierarchy’. This hierarchy categorizes the inputs that are usually utilized in the techniques of valuation into three main levels. This hierarchy pri oritizes at the top, the unadjusted/quoted prices for identical liabilities or assets and in active markets. The lowest priority is given to unobservable type of inputs. The levels of inputs are explained as under. Level 1 inputs refer to the quoted prices in the active markets for liabilities or assets that are identical that the entity can get at the date of measurement. ... Those scholars who are against this method argue that fair value method presents information that is unreliable since it is not usually based upon transactions at arm’s length. Thus, it should not be used when it comes to investors’ making financial decisions. Under its reliability, cynics say that it is not a reliable measurement method. Some of the scholars against this method like Cunningham Colleen, the president of FEI- Financial Executives International, said that the information that is generated by this method cannot be of any relevant use to an investor. According to Cunningham, it is in fact useless to an investor. Income statements are subject to manipulation if this method is applied in measurements. (Shortridge et al, 2006) Fair values are not applicable in cases of firm’s arbitraging of market prices. It is not an appropriate method especially when a firm adds value for stockholders by way of purchasing at input prices of the market and disposing at output prices of the market. In this case, the argument is that the raw materials applied in the process of manufacturing do not gain their value from a variance in their exit prices in the market, but as inputs into processes which add values to the existing market prices by making a product as well as selling the same to consumers. This is because a variance in the value for stockholders is not really connected to a variance in the prices of the market. Thus, as a form of stewardship stockholders should be rewarded by the management through other basis, but not using market values. Also efficient prices are reliant on historical costs and, thus, fair market value measurements cannot serve as substitutes under this kind of scenario. The

Advertising Essay Example | Topics and Well Written Essays - 500 words - 3

Advertising - Essay Example Advertising has changed over time, and advertising of the  present  time is not as the same what advertising used to be sixty years ago. In this paper, I will look at how the techniques used in advertising have changed over the years while some aspects still maintain the  appeal, as well as analyze how advertising works. The  gradual  technological advancement over the years has bought with it  modern  forms of advertising such as the use of the internet. However, in all the developing aspects of advertising media, there is still that appeal that advertisers use to get the attention of potential customers. According to  Fowles  (2011), advertisers usually  target  the  psychological  needs of consumers through their use of graphics and texts based on the emotional point of view. Advertisers take advantage of the fact that people have deep-lying desires and that individuals  privately  yearn for certain things to  present  their propositions in the most  appealing  ways. They do this by creating images in the minds of consumers about how  good  they will  feel  when they finally  satisfy  their  longing (Fowles, 2011). An advertisement contains a  combination  of both texts and graphics but in some cases, only texts or graphics. When there is the use of textual components in advertisement, one has to make sure that the words used  bring  out the message in the best way possible. Bovà ©e et al. (2009) suggest that the services of a copywriter, as unknown to many, are  extremely  crucial in the success of an advertisement. Copywriters know how to play around with words that capture the attention of  possible  buyers and promote the merits of products and services to the consumer. They combine the various aspects of textual components to make sure that when the advert is finally out, everything flows well, and the intended  message  is clear to all. Coming up with an effective

Compare the United States and another country of their choice on the Research Paper

Compare the United States and another country of their choice on the basis of cultural differences and Geert Hofstedes Five Cultural Dimensions - Research Paper Example Such environments also create a problem between the employees and even the managers who come from the different cultural backgrounds and are well versed in different managerial approaches (Walker, Walker, & Schmitz, 2003). Hofstede’s cultural dimensions provide an avenue through which the cultural dimensions of different countries can be analyzed to allow the business create the necessary adjustments towards succeeding in such markets. The United States and China are increasingly growing markets for both local and international business. However, the historical, political, social, and economic pasts of these countries have formed a framework for cultural developments, which shape the current business approaches and interactions. As such, this paper is going to employ Hofstede’s dimensions in analyzing the cultural differences between the US and China, and how the cultural constructs influence the business interactions in the two countries. Currently, China forms the most appealing and in Asia, with increased international collaboration with a variety of partners from other countries and regions. The country not only received direct foreign investments from other countries within the Asia region, but also receives large investments from Europe and North America(Guirdham, 2009). On the other hand, the US forms the largest economy in the world, with a growing number of business lines involving the highly diversified population that has generated a mainstream culture towards conducting business. The line that differentiates the US and Chinese cultures is thick enough and evident within the business practices. The four cultural dimensions by Hofstede coupled by the fifth dimension by Bond provide a clear framework for the analysis of the cultural differences between the US and China. Hofstede was one of the cultural researchers who first adopted the problem-solving pragmatic approach in relating culture and management

Principles and models of corporate governance Essay

Principles and models of corporate governance - Essay Example It is essential for each and every company to comply to this principles and models of corporate governance to establish the roles of management and the board and with the balanced skill, experience and independence on the board. The present paper makes an attempt critically assess the criteria in terms of strengths and weaknesses. Under Principle No 2 of Corporate Governance, 2.1 put forth certain criteria that would assess the capability, skills and experience of the company. Under Principle 2.1 which assesses the functioning of the board, the points excluding 2.1.9 can be regarded as the strengths of the guidebook of corporate governance which is the deciding factor for the corporate governance certificate. All the points under principle 2.1 ask about the boards’ performance, skills, capabilities, roles of the board according to the position of the board members, and other key performance areas. Principle 2.1.9 is not regarded as the weakness but can be considered as the more strongest assessment criteria than the other, as it can expose the weaknesses of the board of directors of the company asking whether they follow the company laws, regulations and also giving the boards the opportunity to mention whether or not they are voluntary capable of achieving high status in corporate governance. Principle No. 2.2 assesses the companies’ role towards the shareholders and their duties. The principles laid down in the guidebook are good enough to assess the role and responsibility of board towards their stakeholders. The principle critically assesses whether the company communicates the information with their shareholder, does it conducts annual general meeting, involvement in election of board of directors, transparency in financial matters, etc. The strengths of the principle 2.2 the sub principle 2.2.2 which evaluates the importance given to the shareholders by the company board members in respect of exercising

Market, industry and company analysis for (Qatarcinemas.com) over the Term Paper

Market, industry and company analysis for (Qatarcinemas.com) over the last five years - Term Paper Example The company’s competitive theory statement is divided into five parts: vertical integration, strategic alliances, creative content, international agency and corporate diversifications. Conglomeration: Qatar Cinemas Company operates in two different fields, such as Consumer Products and studio entertainment. Horizontal integration: Qatar Cinemas Company owns many studio entertainment and consumer product franchise. This becomes horizontal integrated industry as all stake-holders act together in increasing efficiency since they act in the same business line. Globalization: Qatar Cinemas Company Services and Products are found in Arab Media and all over the world in different forms. Vertical integration:Â   Qatar Cinemas Company is made up of different sub-companies and business line, allowing the whole organization to produce, plan, distribute, and advertise all of its products on its own. Seller and Buyer Concentration: Qatar Cinemas Company is in an Oligopoly Seller Concentra tion, it is evident that there are few producers in the market and products can be either differentiated or homogenous. There are many buyers for the company’s products, ranging from different cultures, ages groups, sexuality, preferences and interests. Media synergy: Qatar Cinemas Company bought many film studios that allow making more advanced movies which are then distributed through renowned marketers. Barriers to Entry: Qatar Cinemas Company offers different barriers to entry for competitors in the market place. Qatar Cinemas Company enjoys privileges from trademarks, copyrights, and patents that prevent other entertainment companies from imitating their ideas and productions. For new companies it is difficult to compete with this established and well-known organization because of its long development period in winning known customers and protection legal barriers. Production Costs: Qatar Cinemas Company has high first copy (production) costs and low reproduction (subseq uent) costs of most of its products. Product Differentiation: Qatar Cinemas Company has a wide variety of heterogeneous products; its shows, and movies for different tastes, ages and cultures. Its products are differentiated within the company and from products from its competitors. B. INDUSTRY ANALYSIS Qatar Cinemas Company has developed services and products for different audiences, teens, children and adults of all ages. Median age: 28 (70% between 17 and 34) Men: 90% | Single: 40% Literate: 90 % Employed Full Time: 90% Average HHI: QAR. 7,200. Qatar Cinemas’ Primary Competitors Qatar Cinemas Company competition consists of diversified players that capture media networks, TV content producers, and film producers. Competition is greatest at film production and network service; premium networks like Sonymax have an advantage over film halls because of their subscriptions fees. Presence of competition between services and brands creates an environment of price wars. Market Sh are Controlled by Qatar Cinemas Company Qatar Cinemas’ Total Revenue is approximately QAR 361 million (as for 2012). In order to obtain the market share, revenues from the three major competitors in the entertainment industry are considered. Total Industry Revenue: QAR. 262.9 Millions Qatar Cinemas’ Total Revenue: QAR. 36.1 Million Qatar Cinemas’ Market Share: 13.7% of Total Revenue Industry (inclusive of major competitors share) In the studio entertainment ind

Principles and models of corporate governance Essay

Principles and models of corporate governance - Essay Example It is essential for each and every company to comply to this principles and models of corporate governance to establish the roles of management and the board and with the balanced skill, experience and independence on the board. The present paper makes an attempt critically assess the criteria in terms of strengths and weaknesses. Under Principle No 2 of Corporate Governance, 2.1 put forth certain criteria that would assess the capability, skills and experience of the company. Under Principle 2.1 which assesses the functioning of the board, the points excluding 2.1.9 can be regarded as the strengths of the guidebook of corporate governance which is the deciding factor for the corporate governance certificate. All the points under principle 2.1 ask about the boards’ performance, skills, capabilities, roles of the board according to the position of the board members, and other key performance areas. Principle 2.1.9 is not regarded as the weakness but can be considered as the more strongest assessment criteria than the other, as it can expose the weaknesses of the board of directors of the company asking whether they follow the company laws, regulations and also giving the boards the opportunity to mention whether or not they are voluntary capable of achieving high status in corporate governance. Principle No. 2.2 assesses the companies’ role towards the shareholders and their duties. The principles laid down in the guidebook are good enough to assess the role and responsibility of board towards their stakeholders. The principle critically assesses whether the company communicates the information with their shareholder, does it conducts annual general meeting, involvement in election of board of directors, transparency in financial matters, etc. The strengths of the principle 2.2 the sub principle 2.2.2 which evaluates the importance given to the shareholders by the company board members in respect of exercising

How the economy has affected the automotive industry Essay

How the economy has affected the automotive industry - Essay Example Most of the automobile manufacturers are struggling hard in order to survive in the market. â€Å"In 1990, Mexico exported around 180,000 vehicles, whereas in the first 11 months of 2002 manufacturers in Mexico have sent 1.23 million units abroad. (DeMarines) The growth of automobile industry was huge before the current economic recession starts. Not only Mexico, the leading car manufacturers in Japan, America and Germany were also recorded huge growth in their sales before the unexpected crisis began to affect the whole world. In November, 2008, U.S. sales for the Toyota, Lexus and Scion brands combined fell 33.9 percent; year-to-date sales were down 13.4 percent in the United States, to about 2.1 million, according to Auto Data Corp. (Henry) Inside the 789 Chrysler showrooms to be cast aside, fear is starting to set in as dealers try to figure out what to do with expensive inventories that werent selling well (MSNBC.com) The proposed $ 700 billion bailout package especially to save the automobile industries in America from total destruction, is seems to be not enough as per the experts. GM and Chrysler announced last week to shed almost 2,000 retail outlets to bolster the survivors. Reducing competition from stores with the same brands is supposed to allow the remainder to boost prices and profit, and to reinvest in their businesses (Merx) â€Å"In their appeals to Congress, the U.S. automakers were short on accepting blame themselves, and long on blaming high gas prices, the credit crisis and a global recession for the sales downturn and their economic dire straits† (Henry) When we analyze all the above factors we can conclude that automotive industry is directly linked with the economy of a country. Fluctuations in economy will affect the automobile industries more than any other industries. Shift in policies and also the supply and demand of automobiles in

Marketing a New Product Internationally Essay Example for Free

Marketing a New Product Internationally Essay Marketing is the field which deals with market. By defining the meaning, market is a place where people gathered and contact with one another, build relationship between two, in broad terms after the globalization world become a village and in this global business era marketing is the system of globalized promotional activities of a business which take place to achieve the organizational and financial goals The circle of marketing revolved around the market demands, product development, and reasonable proportion which can learned to instigate a market research that clarify the needs and demands of customer. Although focal process for a product promotion is market research, relying on that a producer can easily plan and develop his product well crafted, innovated, according to the socioeconomic factors, reflect the social and cultural ethics and will meet the consumer demands. Target Market and Product Information: Defining marketing on macro-level; the macro-level marketing is extremely challenging for an organization to market their product â€Å"Unique TV† internationally even branded by Philips, especially in Indian market which is a multi-cultural society have many social and religious boundaries, but economically emergent country and have great potential and competition in electronic media which create a huge space for television industry as well as competition. Marketing of a television product that is extraordinary and modern with built-in fingerprint scanner, and an innovative crafts of modern technology, the exceptional fingerprint technology allow users to customize the individuals settings, for instance when a person turns the TV on via their fingerprint the individual can set his own customized profile which contains his favourite channels, recordings etc. It is also ideal for parental control, parents can set the TV to only display the channels they choose for their Childs individual fingerprint as well as the time they allow their child to watch TV. But the perceived quality, emotional constructs, and a particular justification of the purchase can only impact the customer’s decision to purchase a brand. Target Market, Society and Culture: Before the satellite and cable network Indian had only one state owned channel broadcast, but after the influx of satellite and cable network a huge expansion in the electronic media industry has been witnessed, as well as great competition established in the television products. By determining broadly the rapid growth of Indian television industry since inception to expansion the social practices, including politics and democracy, sport and identity formation, cinema and popular culture has influenced on the daily lives of Indians. Today the electronic media cater immense involvement in the social and cultural lives of Indians, as well as India become a very potential market for the innovative and modern television products. Local Economic Development: India has traditional economy largely based on village farming, modern agriculture, handicrafts, modern industries, and a massive amount of services. The emerging sector of Indian economy is service sector which has expended remarkably in last decade. But a large force of human resource has attached with the agricultural economic activities, this sector retains the backbone of the Indian economy. Foreign direct investment is increasing especially in the telecommunication and information technology sector, but the privatization of government owned industries and entities is still debateable in the government avenues. The economy has posted an average growth rate of more than 7% in the decade since 1997, reducing poverty by about 10 percentage points. India achieved 8. 5% GDP growth in 2006, and again in 2007, significantly expanding production of manufactures. Software industry is the emergent sector of Indian economy; government is capitalizing on the human resource especially English literacy for a competent force to raise the exports of software products and services to western world. This economic growth facilitates India to reduce the fiscal deficit, but the boom in speculative real state business and increased interest rates have influenced the inflation in 2006 to 2007. But a huge problem facing by India is growing population. (Central Intelligence Agency, 2008) Regional Economic Development: Asian economy comprises on the 4 billion people living in 46 different states (60% of the world population). Asia is largest continent of the world and six fourth stats of the world lie in Asia with world’s second largest economy China. The wealth and economic activities of Asia are distributed in different states of Asia as others; which is because of its large size and multiple state’s differing cultures, environments, historical ties and government systems. In term of nominal GDP the large economies in Asia are Japan, China, India, and South Korea. By measuring the economically Asia pertains China, the second larges economy in the world by nominal GDP, to Cambodia one of the poorest. The GDP of china in term of purchasing power parity to be the largest economy in Asia and the second largest economy in the world, followed by Japan and India as the worlds third and fourth largest economies respectively. Market Competition: As Indian retains the third largest economy of the world, and massive social and cultural influence on the television industry generates enormous competition in the television industry. India now producing diversity of television products locally, as well as international products is also there. With these competitive forces it is very hard for a new product to attract the audience, but not as much hard for a product with some extra ordinary and exceptional features, to mesmerize and accomplish the needs of the users. As compare with the other products the new and innovative product â€Å"Unique TV† can make a difference, because of its fingerprint scanner which can help the user to control and customize the profile of every individual. After the creation and deep study of international and regional scenario the producer and marketer follows second challenge to market the product with new scientific methodologies, which can effectively get the quick and excellent response of the customer. Brand Marketing: There are enumerated factors that affect the buying intentions of customers as quality of services, equity, perceived value, satisfaction, past loyalty, perceived cost of changing supplier and brand perception. Most of them variables are inter-related and they impinge upon customer purchase behaviour cumulatively. High quality products can be created without input from marketing. However, in practice, it has been established that products that make market success received market or customer research support. There are several determinants that contribute to the success of a brand. The ideas of brand marketing lead to the recognition of the research as being based on consumer perception. This leads to the question if different ethnic backgrounds impact the consumer perception of the brand strategies. Marketing Methodologies: Questionnaire Survey:- The survey questionnaire was chosen for its cost effectiveness. The telephone questionnaire allows for a sample population to be easily reached with responses documented and easily dissected using data entry and statistical analyzing methods. Because of their widespread use, questionnaires are non-confrontational to the sample population and do not force opinions or options, allowing for accurate and viable responses to be gathered with little bias or influence from the researchers or complicated research equipment. The questionnaire development will take into consideration possible defects in the question distribution and has made all attempts to use common language and word organisation that is not technical or industry based with the hopes to remove the larger concerns in relation to comprehension and cognition. However, it is important to note that in any research methodology that is dealing with human responses to qualitative or quantitative questions remains the possibility of language bias. Advertisement:- Advertising is any paid form of no personal presentation of ideas, products, or services by an identified sponsor. Most advertising media are mass media: e. g. newspapers, magazines, television, radio, billboards, etc. Thus rather than transmitting messages to one buyer, most ads communicate to thousands or even millions of buyers: this makes each contact for less expensive than personal sales presentation. Sales Promotion:- Like personal selling and advertising, sales promotion stimulates consumer buying and middlemen’s effectiveness, but with a wide variety of means. Sales promotion tactics are expected to supplement salespeople and advertising to make them more effective. Retail store window displays, product sampling, premium offers, and coupons are all examples of sales promotion. In contrast personal selling and advertising, many sales promotions are non-continuing, such as exhibits at fairs or contests. Manufacturers and retailers have substantial control over their sales promotions. Publicity:- In contrast to â€Å"Advertisement†, â€Å"Publicity† may be defined as any â€Å"Unpaid† form of non-personal presentation of ideas, goods or services. Personal selling advertising and sales promotional are all direct forms of promotion, whereas publicity is indirect: a firm cannot just go out and buy it. Publicity has been defined as non-personal stimulation of demand for a product, service, or business firm by planting commercially significant news about it in communications media. Some publicity about companies and brands is of course not solicited by sellers: indeed, it may even be negative. Conclusion: In brief we have reached on the conclusion that the most important activity in the business and to promote a brand is marketing. From above literature, it can be stated that marketing in general is based on the consumer’s perception of the brand, regional and local economical factor, social and cultural manners and the methodologies applied to market the product. The perceived quality, emotional constructs, and justification of the purchase impact the customer’s decision to purchase a brand. This research demonstrates that market research cater foci point of marketing strategy, then identifying the organizational and product’s potentials for the effective product understanding, the marketing consultant and organization should analyze the product strengths and weaknesses to cover it with appropriation. To determine the supply and demand identify the main competitors, and craft a good and competitive piece of product which can compete according to the economical and technological factors prevailed in the market. Then the identification of distribution options is to be the major decision to market the product, a great establishment of distribution channels will pertains a great proportion in successful marketing of a product. Marketing and advertisement campaigns play pivotal role in the success of any product. However, a significant amount of money, time and resources have to place behind marketing to the ethnic (or minority) â€Å"masses† and that was many years on the making when an organization advocated for that initiative, that too was looked upon as radical. Coming off the heels of that accomplishment, painting the picture of a viable affluent ethnic consumer might be easier. Ultimately, relevant, comprehensive and actionable insight will lead to informed business decisions and the implementation of marketing best practices. If the world has changed so must a brands attitude and actions towards marketing to new target audiences.

Easy Jet The Most Successful Marketing Strategies Marketing Essay

Easy Jet The Most Successful Marketing Strategies Marketing Essay EasyJet has make the most of successful marketing strategies through the a range of channels available, in order to set up and uphold a control position in the low-cost airline industry. One of the great business success stories of the past five years has been the launch of the easyJet airline company (Dixon, 2000). To make easy our analysis of this purpose, we not only researched EasyJet and its marketing operation adopted over the years, but also identified the main strategies used by the other leading competitors. EasyJet has frequently tried to identify itself to its customer base as the best form of budget travel in Europe. The company known the demand for this form of travel and its marketing strategies have been first and foremost geared around providing more efficient, low-cost flights, at the same time as maintaining as a high a quality of service as possible. RECOMMENDATIONS Easy Jet needs to concentrate on maintaining its established market leadership.Miles and Snows theory of the Four Business Strategies would suggest easy Jet should move towards being an Analyser from a Prospector. To enhancing their market power both long and short-term ,Easy Jet should look to move into newer mediums for advertising, primarily using television broadcasting. Easy jet need to keep on designing new ways advancing to other ways of its competence and mobilizing within their wide employee base. Easy Jet need to further consider and by fomenting such other dimensions of this business, will help out maintain another key element which still, other rivals fail to be familiar with. Easy jet should keep on hold Its new style of advertising which can be with the help out of its existing customers. That can make things easy for Easy Jet to get to know who are the customers that are brand loyal and can use them for their advertising by providing some special offers and discounts to them. INTRODUCTION Easy Jest airline is one of the best budget or low price airline, which offer cheap flight to an increasing number of destinations around the world. It was established in 1995. It was launched by the son of Greek Shipping tycoon Stelios Haji-loannou who came to England in 1984, with two leased Boeing 737-200 aircraft. EasyJets base in London was low-rent Luton Airport, formerly used only by charter operations. (A large part of easyJets strategy was the use of secondary airports, but not as out-of-the-way as those served by the Irish discount carrier Ryanair.) Easy Jet first linked London with Glasgow (beginning November 10, 1995) and Edinburgh (two weeks later) via two leased planes. Aberdeen was added in January 1996. Answers.com In the beginning booking was by telephone only, Stelios Haji-loannou used to hate the internet and says that The Internet is for nerds, it will never make money for my business!. From this small beginning Easy jet grew rapidly, In August 1999, the site counted for 38% of tickets sales or over 135,000 seats. Stelios Haji-loannou was suggested by Russell Sheffield of Tableau one of the Easy jets design and adverting agencies in December 1997, that he should consider carrying out tests a website for direct bookings. On the other hand East jets marketing director and business manager; they saw the probable and approved a website specific phone number advertised on the site can be used to trace the volume of users on the site. Haji-loannous saw the results and change his mind, and Easy Jet commissioned Tableau as partners to develop as e-commerce website capable of offering real time online booking from April 1998. In 1998 Haji-loannou invested a total of $90 million in the company, which had ordered a dozen new Boeing 737s worth  £500 million. Online booking were handled by Tableau. Over 75% of its sales are sold directly though the website. The results have been quick and sustainable growth in the face of firm competition from the big companies. It has broken the mould assumed for low-cost airlines, operation a modern and expanding fleet intensively on competitive routes. Easy Jet strategies are bold and adventurous rather than risky. The Company takes few real risks, as it applies sound business principles at the same time as carefully exploring the market. SITUATION ANALYSIS SWOT analysis is a tool for inspecting an organization and its environment. It is the first stage of planning and helps out marketers to focus on key issues. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths: characteristics of the business or team that give it an advantage over others in the industry. Weaknesses: are characteristics that place the firm at a disadvantage relative to others. Opportunities: external chances to make greater sales or profits in the environment. Threats: external elements in the environment that could cause trouble for the business. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. Its o goal is to identify the project its internal and external factors that are favorable and unfavorable to achieve that goal. SWOT analysis may be incorporated into the strategic planning model. Strategic planning has been the subject of much research. It is specific helpful in identifying area for development. SWOT analysis of Easy Jet Strengths The corporate culture at Easy Jet is that of informality and adaptability. The company favors a flat hierarchy whereby the management work closely with those below them in the chain of command. Employees are given responsibility to make decisions themselves. This empowerment is not only eliminates wasteful layers, ensures any situation is dealt with as quickly base possible but is also thought to increase employee motivation. WriteWork.com Essays and writing guides for students n.d Strength Financial growth was solid in Easy Jet, In 2005 Profit was improved by 9.1% over the previous years and the total amount before tax was  £67.6. Number of passenger increased by 21.4% to 29.6% million and revenue raised per sear by 78 pence to  £38.66. The brand name is strong It built its name on the back of the founder Mr. Stelios Haji-Loannou. It bright orange airlines and online booking system which lead to the strap line, The Company has become media friendly and identical with low cost travel. Easy Jet airlines strategy paying attention Focus on our customers, Own our markets and Reduce costs, which has remained strong. Easy Jet presents an online promotion alert which is e-mailed to existing customers and contact on the companys database. Easy Jet runs a fast and competent service with an average turnaround time of 30 minutes or below. This makes possible for them to preserve a reliable and hassle free service to their passengers. Weakness Domestic air travel is a tremendously competitive industry with Easy Jets main competitors being Jet2, BMI Baby, Ryan Air plus a host of smaller independent competitors. These external competitive forces can confine and shape pricing policy on some of Easy Jets less profitable routes as they search for to compete with their competitors. The other important thing which Easy Jet can be its weakness is that they do not offer the service of free food on longer flights of more than two hours. Opportunities Possible opening of options routes to main cities in Europe. A key route could be from Dublin to the UK, as this has a large potential for travelers going to soccer matches in the UK and new links into corporate flyers to and from the UK. Updated versions of the fly on the wall documentaries would provide the brand with more coverage and publicity. Offering of free refreshments and food on flights with a travel time more than two hours, this would offer an extra advantage and comfort to passengers making their experience with Easy Jet all the more comfortable and enjoyable. Threat Pricing is very threat to Easy Jet Company because competitors flying the same routes compete very competitively on price forcing pressure on margin on more popular flights and time slots. Economic slump may lead to reduce in casual flyers and corporate travel as companies seek to limit what they see as unnecessary expenses and in turn make less business trips. Outside market forces can have a major impact on Easy Jets business, Example; the rising cost of oil can have a major impact on running costs putting major pressure on the profitability of less popular routes and time slots. PEST analysis is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning. The organizations marketing environment is made up from PEST analysis, the acronym PEST stands for Political, Economic, Social, and Technological it is used to describe a framework for the analysis of the micro environmental factors Political factors are how and to what level a government interfere in the economy. Particularly, political factors take in areas such as tax policy, labor law, environmental law, trade restrictions, tariffs, and political stability. Political factors may also include goods and services which the government wants to provide or be provided advantages and those that the government does not want to be provided disadvantages. In addition, governments have vast influence on the health, education, and infrastructure of a nation. Economic factors on Easy Jet include economic growth, interest rates, exchange rates and the inflation rate. These factors have main collision on how businesses function and make decisions. For example, interest rates affect a firms cost of capital and therefore to what extent a business grows and expands. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Movements in social factors affect the demand for a companys products and how that company operates. For example, an aging population may entail a smaller and less-willing workforce , thus increasing the cost of labor. In addition, Easy Jet Company may change various management strategies to adapt to these social trends. Technological factors include technological aspects such as, automation, technology motivation and the rate of technological change. They can decide obstruction to entry, minimum efficient production level and influence outsourcing decisions. Additionally, technological shifts can affect costs, quality, and lead to innovation. Environmental factors include ecological and environmental aspects such as weather, climate, and climate change, which may especially have an effect on industries such as tourism, farming, and insurance. Additionally, growing awareness of the potential impacts of climate change is affecting how companies operate and the products they offer, both creating new markets and moving back or destroying existing ones. Legal factors include discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products. Segmental analysis: The geographical analysis of turnover is as follows: Area 2001 2000 Within United Kingdom 86,545 73,008 Between United Kingdom rest of Europe 244,764 177,141 Within rest of Europe 25,550 13,545 Financial analysis: eMARKETING STRATEGY A strategy is long term plan of action aimed at achieving a particular result. Plans pass on to the instantaneous actions taken to implement a strategy. Strategy also can be defined as the first step to implement in the planning. eMarketing is the procedure of marketing a brand using the Internet. Whether the business is purely an online entity or a traditional business taking its first cautious steps into the digital realm, the marketers team will guide in formulating the most suitable Internet marketing strategy to accomplish the business objectives. Importance of developing an effective e-marketing strategy is indicated by Michael Porter (2001) who has said: The key question is not whether to deploy Internet technology companies have no choice if they want to stay competitive but how to deploy it. Strategy Competitive strategy is at the heart of the field of strategic management.Easy Jet ran its first Internet only promotion in a newspaper in The Times in February 1999, with remarkable results. Easy Jets early marketing strategy was based on making flying as affordable as a pair of jeans and urged travelers to cut out the travel agent. Its early promotion consisted of little more than the airlines telephone booking number painted in bright orange on the side of its aircraft. The scalability of the Internet help out deal with demand since everyone was directed to the web site rather than the company needing to employ an extra 250 telephone operators. Though, risk management did occur with a micro site built for Times readers (www.times.easyjet.com) to keep away from putting a damage on easy Jets main site. Flight promotions are intended to avoid attracting people who had fly with Easy Jet, so advance booking schemes are proposed to attain that. Book in advance for cheap seats The basic principle is that the cheapest seats are sold first, but the approaches to give way management do differ between the airlines. Easy Jet almost completely first-come, first-served, with few special offers or sales. Figure. 1 Showing Booking in Advance Thirty Percent of seats were sold online, with the rest of transaction being completed by phone, 13,000 orders were taken over the Internet in the first day alone with over 15,000 people on the site at one point. This plan made Easy Jet make more profit, five week later after the promotion Easy jet. Promotion offered cheap flights to a choice of all Easy jet destinations when 18 tokens were collected. Seats were sold during the promotion and Easy Jet got more than  £2m. Stelios Haji-loannou uses the website as a PR tool, he uses its nearness to keep newspapers informed about new promotions and offers by phoning and e-mailing journalists and pass on them to the website rather than faxing. The website was used as an aggressive tool in what is very competitive marketplace The essential components to re-think to Stelios Haji-loannou traditional views of marketing to face up the new challenges he face. The model acts as a checklist that advises us to confront the need for:- VALUE STRATEGY A logical and customer focused offer of better value to each of his customers in the terms that matter to them. MARKET STRATEGY A clear balanced strategic pathway to market that take advantage of learning and intellect capabilities to make better market choices, clarify value propositions, and to identify the relationship network to be managed in the process of going to market. INTERNET STRATEGY Developing and Integrating the potential of the Web in changing buyer and sellers relationships, offering multiple channel capabilities and developing new business models. PROCESS STRATEGY Designing and managing clear and focused process of decisions making in creating and delivering of value to customers CHANGE STRATEGY A reliable and effective approach to making things happen in the Easy Jet Company, to deliver maintainable competitive advantage and better-quality performance through the flawless delivery of value to customers Easy Jet protect its strategy, pointing out that all decisions have been made by the full board with agreement, where necessary, from shareholders. The agreement should keep growth at 7.5% this will enable Easy Jet to boost its share of the European short-haul market from the current 7% to around 10%.The board of EasyJet is also committed to ensuring that the company achieves a proper financial return on its capital and therefore has set a target of 15% return on equity. An Important strategic implication for Easy Jet is that while its current pricing strategy is optimal given its size, it would not be optimal for airline to offer such low initial prices were it to add substantial capacity to any given route. This would be the challenge for a firm that has built up expectations among customers as as airline with a great value proposition for those willing to buy early. Value Proposition The Value proposition cencept is an integral part of the business model tool that hold a set of elements and their relationships and allows expressing the business logic of a specific firm. It can be understood as the statements of benefits that are delivered by the solid to its external population. In spite of opposing opinions concerning what factors make firms successful, differentiation and focus are two normally accepted principles that bring about effective strategies and many strategy frameworks. The mixture of benefits offered to customers. Easy Jet operates very cheaply which enables them to offer customers convenience, reliability and great service. It propose cheap flights to convenient European destinations and also gives other related services. Easy Jet apply a direct services business model. The model reaches buyers and sellers directly thereby squeezing the distribution channel and improving efficiency. The reduced expenditure allows Easy Jet to offers a cluster of benefits to customers. Easy Jets value proposition can be summarized by value for money, convenience and excellent customer service. The basic assumption is that every business transaction can be broken down to five major value attributes:- PRICE Cost of goods and services PRODUCT Goods and services purchased ACCESS How consumers obtain goods SERVICES How consumers feel about the suppliers as a result of commercial transaction. EXPERIENCE How consumers feel about themselves as a result of goods and services. Easy jet Value proposition has has been to offer cheap, punctual, safe, no trappings method of travel to people who generally paid out of their own pockets. By remaining a low cost carrieer, customer belief were minimal and as a result brand new planes with the best pilots and punctual flights was clearly successfull in satisfaction the customer, as proof but the high number of repeat fliers. Easy Jets competitive advantage is largely sustainable due to its fast speed of growth and its offer to quickly achieve the benefits of operating at the most favourable scale for greater profitability. Implementation Creating new core and extendd value for customers The capability to bring interactivity and more detailed information through the internet are key to enhacing the extended product offering online. Product selection tools can help match product to customer. The Internet also gives great opportunities to get closer to the customer. The modest feedback button can offer a revelation amount of information. Better still, by analysing consumer e-mail queries from the Internet and other channels, companies can offer best product information.Easy Jet has a detailed sed of frequently asked questions that are compiled from analysis of the hundreds of thousands of questions received online.Improvement of a clear customer value proposition is now an essential part of customer centric marketing, customer relationship management and branding. Easy jet planned to implement the project internally, but the decided that they need a strategic implementation partner with experience of the target solution technology stack. Balancing online and offline promotion methods Easy jet have the promotion method, it is its first internet only promotion in a newspaper in The Times. The use of online and offline promotion. Online promotion method such as search engine registration and banner advertising often take prominence when discussing methods of traffic building, offline promotion using deferent communications tools such as advertising and PR delivery by traditional media such as TV, Radio and Print on order to deliver visitors to an online presence. The passengers online experience strengthens confidence in the booking process. A five step move towards is taken, allowing the passenger to exit at any time. The booking form remembers essential passenger information, so irritating towards the inside of basic details is not necessary if passengers want to try-out with dates and times. Once a passenger has booked their ticket for the first time, they can directly influence the ticket price, and choices are offered to them that are not available elsewhere. As a result, there seems little doubt that easy Jets customers enjoy their online experience, so ensuring that they come back regularly and often. Implementation Impact of strategy having upon the performance of the business The website was designed in such a way that it was easier for the customers to navigate and very simple design. Their new idea in the site design was introducing the games such as BAs losses and Battle with Swissair. These created a curious in the customers to checkup with the site. Also the winners were given prizes in the form of free air tickets, thus increasing the sales by involving the customers themselves. The most important strategy was to make everything easier for their customers. Easy prefix had been added where, easyEverything means, the separate internet cafe which allowed the customers to browse free though the Easy jet site. Some of the strategies which still followed by the easy jet make the customer remember of their service and name of easy jet even in offline, that is even at the street. The major value produced by this site was that it is well integrated within the business itself. That is the changes or any new destinations, everything were immediately updated in the website, once they were fed into the information system of the company. As soon as they have implemented the new system of marketing technique, that is through the internet, their sales rise significantly. This new marketing system facilitate them to lessen the running costs, which is very important to any company. Since their costs were reduced, they were able to offer their customers a discount of à ¢Ã¢â‚¬Å¡Ã‚ ¬1. Easy Jet company it is also easier for them to determine how much tickets got booked with the help of their website. This was possible with the help of the special telephone number on the site. It was in fact, their six months target was reached just in six weeks. Also, one great benefit they found out with the help of the easy Jets website was, almost everyone who called booked their tickets, opposite to the phone line where only one caller out of the six callers booked their ticket. Easy Jets website sales was rising, at one point they reached the level such that two-fifths of the business was generated through the website. Then they took this task to in house maintenance itself rather than outsourcing as a result the cost was reduced further. Newspaper was their first major promotion of their site was. Mainly they used The Times. This brought a very remarkable result. Where on the first day itself 20,000 tickets were sold out. As a result they used the offline advertising to promote their online ticket bookings. Legal and ethical issues When using the Internet and E-Commerce it is important to remember that there are many legal and ethical issues to be considered. Legal Issues When starting a business on the Web, there are significant legal issue to consider. Making evaluation about legal matter is about how comfortable you are with risk. If you make huge revenue with a high risk business, you could come to a decision that the money is worth the risk, or you might prefer to do it for a short period of time, collect your money and get out. This is just because there is risk does mean that it is not a good business for you. Everything in life has risks and your business is no exception. Consideration for legal and ethical matter with regard to the gathering, processing, distributing and use of information on the internet is now becoming very important. As the technology raise the relationship between the society and politics also increases. Ethical and legal decisions are therefore becoming very important to balance the needs and rights of everyone. Legal issue than can be considered are:- Where things really happen ? How should the transaction be authenticated ? How to determine the minors when making e-transaction ? Who are behind the screen ? Declaration of the Independence of Cyberspace ? How can we solve the jurisdiction problem in dispute settlement ? Which Legal System will apply ? Do we have Cyber laws that protect on-line consumer ? Legal issues can be as follows:- Copyright Violation Watch out for this particular crime of sites that copy your website text legal issues or name while trying to pledge off some other item they are selling. It is provided for both the published and unpublished works. It is important when obtaining content for the Easy Jet site and in the protection of the sites content. The owner of a copyright can have the exclusive right:- To copy the work To modify the work To distribute the work To perform the work publicity To display the work publicity Trade mark It is the ownership of intellectual properties that identifies goods or services. In internet trademark is mainly used in naming the domains. A trademark is a word, phrase, symbol or design, or combination of words, phrases, symbols or designs, which identifies and distinguishes the source of particular goods. A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service rather than a product. Ethical Issues E-commerce businesses which are entering in the world will be facing a new set of ethical challenges. It is easy for businesses to become sidetracked in the technical challenges of operating in this way and to pay little attention to the ethical implications. Ethical Issues can be as follows:- Advertising And Keywords Scams Unethical spyware/adware companies are promoting themselves as: get to the top of Google, Yahoo, and MSN search guaranteed for your keywords. These companies are using the term Search Engine Data Merging. Spyware and adware is installed on some users computers then they sell keywords to professionals for thousands of dollars a year. This is a huge money making scam. Identity Theft Internet Fraud Identity theft is a main problem of which have been there for long time in many situation. Be cautious, that this issue is related to online B2C ethical business issues and legal issues. Domain Name Registration Issues and Scams Domain name registration is another area online where ethics have been thrown out. Without doubt there are some gray areas for someone to be registering a domain name that is close to some other corporate identitys name. Other than that, many of these individuals and corporations that register domain names in the same country and other countries that are near to, or similar to the spellings of others, are registering the names to violate upon the trademarks and brands of other corporations and organizations. CONCLUSION The main objective of this document is to know what are the strategies followed by the Easy jet to achieve the top position in the low cost carrier in Europe. One of the great business success stories of the past five years has been the launch of the easy Jet airline company (Dixon, 2000). Easy jet has been able to be successful in this industry due to its ground-breaking. And in order to remain in this position in the following years also it has to be more and more inventive. Because in this modern world the competition is becoming heavier and heavier. This is the world of survival of the fittest. Easy Jet has continuously tried to identify itself to its consumer base as the best form of budget travel in Europe. The company known as the demand for this form of travel and its marketing strategies have been first and foremost geared around providing more efficient, low-cost flights, at the same time as maintaining as a high a quality of service as possible. Through their clear, effective website, they have strived to make it increasingly easy for customers to deal with the company, whereas strategically positioning their advertising to be directed at the market served. Policies for expansion have been the driving force behind easy Jets important growth and have enabled them to get rid of key competitor from the industry. Nevertheless, with the emergence of new, strong competitors in the industry and the increasing demand for low-cost travel, it is evident that easy Jet must remain inventive in its marketing and assign enough resources to make safe a long-term position as the market leader.

Columbus Day Debate Essay -- Christopher Columbus Essays

  Ã‚  Ã‚  Ã‚  Ã‚  The spirit and values of a nation are reflected in the nation’s heroes. Christopher Columbus has been regarded as an American hero since 1792. Every year Columbus Day is held on the second Monday in October to honor the man and his legacy. However, many people debate whether or not Columbus Day should be celebrated. I believe that Columbus Day should be celebrated in the United States because he opened up the New World to Europe, inspired a spirit of exploration and adventure that still lasts today, and he showed the importance of diversity and understanding of different cultures.   Ã‚  Ã‚  Ã‚  Ã‚  When Columbus landed on the beaches of the Watling Islands of the Bahamas in October, 1492, he had inadvertently opened up a whole new world for the Europeans, Asians, and other countries of the Eastern hemisphere. Although Columbus was not the first man to truly discover the Americas, he can be credited as the man who made their existence known worldwide. The discovery of the Americas launched an era of discovery and exploration, especially in Europe. Many new foods and animals were brought to the Old World from the Americas. This would not have been possible with out Christopher Columbus. In addition, Columbus’s explorations eventually led to a period of economical growth in Europe. It is important that we take time to remember Columbus’s achievements on Columbus Day.   Ã‚  Ã‚  Ã‚  Ã‚  Columbus must always be honored for his ...

Concert Essay -- essays research papers

CONCERT REPORT #2 Beatles Z320   Ã‚  Ã‚  Ã‚  Ã‚  For my second concert report I thought that I would write about my only experience hearing songs of the Beatles live. The Rib America Festival was hosted by The Beatles Live Repertoire. The group dressed exactly like the Beatles, even had the same names, John, Paul, George, and Ringo. I had never heard any Beatles songs live before, so that was enough to get me off my butt. Not to mention, it was free entertainment, not a bad time at all.   Ã‚  Ã‚  Ã‚  Ã‚  So the show starts, and I’m not sure what to expect. Paul comes out and introduces the band, ( very good English accent ) and then started out with â€Å"I want to hold your hand â€Å". He mentioned that their songs would for the most part go in chronological order. And after comparing notes to my book, they were on track for the most part. All of the songs played before their break, were songs on albums released before Sgt. Peppers Lonely Heart Club Band. I wasn’t impressed with this song, however. No, it isn’t my favorite song, but I just wasn’t impressed by the playing of the song. The song, the beat, something was dead about the song, hard to put my finger on it.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The next song was â€Å"Please, Please me†. And I had never heard this song before that night, and I liked the song a lot. Then after hearing it in class, I remembered hearing it for the first time, good song. Hard Days night was their next song. And much like the first song, I do like this song, but the band didn’t do justice for the song. But this was the last song that I remembered not really liking. The rest of the songs I recall liking very much for one reason or another. The band must have just needed to warm up a little.   Ã‚  Ã‚  Ã‚  Ã‚  So, now that the band had warmed up, messed up a few good songs, but at least they didn’t start out with my favorite songs, they were ready. Their next song was â€Å"Eight Days a Week†. I like this song. I just like the beat and how the lyrics go along with it. I don’t know if that is a legitimate reason to like a song, but it’s mine. They asked for some audience participation during this song. They wanted to us to clap with the instrument break when he sings, â€Å"Hold me†¦ Love me†¦ â€Å" The audience was very participative. It seemed like the audience was having a really good t... ... am assuming that he grew up around Penny Lane. Now an interesting thing about the next song â€Å" Strawberry Fields Forever†, was that â€Å"Paul† mentioned that John(Lennon ) had never performed this song live. Now, this was hard to believe, but I think that these dudes know that they are talking about, so I guess he didn’t.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Nowhere man†, â€Å"Day Tripper†, and â€Å"Imagine† were to follow â€Å"Strawberry Fields Forever†. â€Å"Nowhere Man† was written by Paul about Ringo according to â€Å"Paul†. â€Å"Imagine† was performed very well, and just a cool song all around. Good song to hear live.   Ã‚  Ã‚  Ã‚  Ã‚  I knew it was drawing towards the end of the show, and I hadn’t heard the song that I really wanted hear â€Å" Revolution†. It was about a quarter till, and still no â€Å"Revolution†. â€Å"Back in the USSR†, â€Å"Come Together†, and â€Å"OB-LA-DI, OB-LA-DA†, were their final songs. I was mad, but still a very good show, and I was glad that I went. The crown wasn’t satisfied enough, and chanted for more. They finally gave in like I knew they would, and what do you think that they busted out with, oh yeah, â€Å"Revolution†. A perfect ending to a good time.   Ã‚  Ã‚  Ã‚  Ã‚  

Argument Against Video Games

English 102 12 March, 2013 Argue in support of or against the statement that video games have â€Å"a redeeming social value. † Do violent video games have â€Å"a redeeming social value? † You could get many different answers to this question depending on who you ask. Is there any good that can come from video games? What harm can come to people and society from video games? Is modern culture being affected either negatively or positively by today’s video games and those that play them?Are young, impressionable, people affected by playing video games for hours and hours during their impressionable, developmental years? These are a few of the questions I will attempt to answer as I argue that video games are playing a big role in the downfall of modern society. It is now the law of the United States that video games are art. †It is now the law of the United States that video games are a creative, intellectual, emotional form of expression and engagement, as fundamentally human as any other† (Schiesel, NY Times, 2011, p. 1). Like the protected books, plays and movies that preceded them, video games communicate ideas – and even social messages – through many familiar literary devices (such as characters, dialogue, plot, and music) and through features distinctive to the medium (such as the player’s interaction with the virtual world),† Justice Antonin Scalia wrote for the Supreme Court, in a case that arose from a California effort to ban the sale of violent video games to minors. â€Å"That suffices to confer First Amendment protection† (Schiesel, NY Times, 2011, p. 2). And now video games – as vulgar, crude, disgusting and thoroughly unredeeming as they often may be – have finally been fully recognized as a worthy element of our culture† (Schiesel, NY Times, 2011, p. 1). â€Å"There is statistically significant evidence from the studies within the fields of psychology and so ciology to indicate that violent video games have a negative impact on a child’s behavioral development as he or she matures into adulthood. These studies approach the issue from a variety of perspectives, some analyzing the effects of video game usage on academic achievement and others that focus on usage’s effects on violent tendencies.Regardless of how these effects are measured, evidence is accumulating in favor of the position that they are not good for childhood development. Short of recommending alternatives or ways of preventing the kind of excessive video game use targeted in these studies as adverse, what is conclusively known is the prevalence and results of violent video games. Nevertheless, there are valid objections and concerns about these conclusions that shall be addressed in turn; none of these counterarguments or critiques of the research literature hold much weight.The arguments from scientific findings can be supplemented with academic philosophy, specifically in the area of ethical philosophy where some argue a non-distinction in moral terms between killing an imaginary character and killing an actual person. From this broad base of studies and research into the effects of violent video games on maturing children, it is conclusive that the negative effects of violent video game usage far outweigh any alleged positive effects† (Meyer, Yahoo! Voices, 2011, p. 1).Modern culture is being affected negatively by today’s violent video games and those that play them. The people that have played these games and then gone out to commit violent acts have affected society in a very negative way. The impressionable, mentally disturbed, people that cannot distinguish between killing an imaginary character and killing an actual person have committed terrible acts of violence more often in recent years. When these young people are in their maturing years their minds are conditioned in a very negative way by playing violent vide o games.One cannot help but think that these people may not have done these violent things if they had never played the violent video games. â€Å"Whether you play video games on a portable unit, a television or the internet, excessive gaming can affect your personal and profession life. Video game addiction can be as problematic as gambling and affects players as young as eight years old, notes Kevin Baker, director of Smith and Jones Addiction Consultants, in an article for Brigham Young University’s NewsNet. Be aware of the effects of a video game compulsion to keep the hobby in check† (Drea, Livestrong. com, 2013. p. 1).If you spend all of your free time playing video games and skip meals or lose sleep because of your excessive game play, a video game addiction can negatively impact your health. â€Å"The Mayo Clinic notes that children who spend more than two hours a day in front of a television or video games in lieu of participating in physical activity may suf fer from childhood obesity. In addition, the University of Texas at Dallas notes that the addiction can lead to such medical issues as backaches, headaches, eyestrain and carpal tunnel syndrome – pain and numbness that you may feel in your wrist, hands, shoulders and elbows† (Drea, Livestrong. om, 2013. p. 1). Relationships with friends and family members may suffer if you’re spending more time gaming than you are talking to or going out with loved ones. â€Å"The On-Line Gamers Anonymous website notes that gaming may be negatively affecting your life if you only want to talk about video games, lie to cover up the amount of time you spend playing, forgo intimacy with your spouse in lieu of gaming or argue with loved ones over your excessive gaming† (Drea, Livestrong. com, 2013. p. 1).Video games that feature violent actions and scenarios may lead addicted players to be desensitized to the violence. â€Å"Richard Gallagher, director of the NYU Child Study Center’s Parenting Institute, states that players who become engrossed in first-person shooter-style video games, for example, may adopt a detached view of society or develop aggressive thoughts and tendencies† (Drea, Livestrong. com, 2013. p. 1). There are a few positive video games. Educational video games and video games that help to keep the mind or memory sharp are certainly excellent tools.Using video games as flight simulators for our pilots and soldiers are also very helpful and educational. The people that use educational video games are not the people that are going out and shooting up schools full of little children. There is no way that a young person, whose brain is still developing, can become a better member of society by playing violent video games for hours and hours every day. The negatives far outweigh the positives when these violent video games are played. The impressionable young people are fooled into thinking that these video games are, in some w ay, real life.The weak minded, young, impressionable, people that play these games can be very easily conditioned to become more violent members of society. No one ever played an educational video game and then went out and shot up a school. There have been people that played violent video games in excess and went out and did just that afterward. Nothing good can come from playing violent video games for hours and hours every day. Violent video games are a big part of the downfall of modern society. Violent video games have no redeeming social value.